Optimisation of a travel agency's product portfolio using a fuzzy rule-based system

Kód výsledku v IS VaVaI

<a href="https://www.isvavai.cz/riv?ss=detail&h=RIV%2F60460709%3A41110%2F18%3A78681" target="_blank" >RIV/60460709:41110/18:78681 - isvavai.cz</a>

Výsledek na webu

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DOI - Digital Object Identifier

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Jazyk výsledku

angličtina

Název v původním jazyce

Optimisation of a travel agency's product portfolio using a fuzzy rule-based system

Popis výsledku v původním jazyce

This paper focusses on the use of a fuzzy rule-based system for the tourism area, specifically, the optimisation of production for companies operating in the tourism industry. Many travel agencies and other travel companies operate in the current market, and they not only need to win customers, but also retain them. It is necessary to include everything from the cheapest trip alternatives to expensive luxury destinations, and the best in the respective price ranges must be chosen. In this study, the fuzzy rule-based system was used to evaluate the indefinite information in tourism, which is often difficult to quantify, whether this relates to the sociopolitical situation at the destination, weather or satisfaction with the accommodation services. A correct selection of products can be complicated by the fact that consumers in tourism may intend to both satisfy the same needs and several needs by buying a service. The knowledge base includes the rules for dealing with situations of the different combi

Název v anglickém jazyce

Optimisation of a travel agency's product portfolio using a fuzzy rule-based system

Popis výsledku anglicky

This paper focusses on the use of a fuzzy rule-based system for the tourism area, specifically, the optimisation of production for companies operating in the tourism industry. Many travel agencies and other travel companies operate in the current market, and they not only need to win customers, but also retain them. It is necessary to include everything from the cheapest trip alternatives to expensive luxury destinations, and the best in the respective price ranges must be chosen. In this study, the fuzzy rule-based system was used to evaluate the indefinite information in tourism, which is often difficult to quantify, whether this relates to the sociopolitical situation at the destination, weather or satisfaction with the accommodation services. A correct selection of products can be complicated by the fact that consumers in tourism may intend to both satisfy the same needs and several needs by buying a service. The knowledge base includes the rules for dealing with situations of the different combi

Druh

J_SC - Článek v periodiku v databázi SCOPUS

CEP obor

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OECD FORD obor

50204 - Business and management

Projekt

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Návaznosti

S - Specificky vyzkum na vysokych skolach

Rok uplatnění

2018

Kód důvěrnosti údajů

S - Úplné a pravdivé údaje o projektu nepodléhají ochraně podle zvláštních právních předpisů

Název periodika

Scientific Papers of the University of Pardubice. Series D. Faculty of Economics and Administration

ISSN

1211-555X

e-ISSN

1804-8048

Svazek periodika

XXVI

Číslo periodika v rámci svazku

43

Stát vydavatele periodika

CZ - Česká republika

Počet stran výsledku

12

Strana od-do

100-111

Kód UT WoS článku

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EID výsledku v databázi Scopus

2-s2.0-85057783914