Globalization of the Packaged Pork Meat Market with Orkla Foods as an Example

Kód výsledku v IS VaVaI

<a href="https://www.isvavai.cz/riv?ss=detail&h=RIV%2F60460709%3A41110%2F19%3A79398" target="_blank" >RIV/60460709:41110/19:79398 - isvavai.cz</a>

Výsledek na webu

<a href="https://ibima.org/accepted-paper/globalization-of-the-packaged-pork-meat-market-with-orkla-foods-as-an-example/" target="_blank" >https://ibima.org/accepted-paper/globalization-of-the-packaged-pork-meat-market-with-orkla-foods-as-an-example/</a>

DOI - Digital Object Identifier

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Jazyk výsledku

angličtina

Název v původním jazyce

Globalization of the Packaged Pork Meat Market with Orkla Foods as an Example

Popis výsledku v původním jazyce

Pork meat is an important market in the globalization of the world economy. Orkla Foods, the largest Czech producer of packaged food, has a dominant position in this segment of the market. The Norwegian Orkla Group bought food producer Hamé from Kunovice in 2016 for over EUR 175 million from capital holding Decapterus based in Luxembourg. And thanks to this acquisition, Orkla has doubled its turnover in Central Europe. In Czechia and Slovakia, Orkla Foods brand Hamé has a leading position in the production of paté, ready-made meals, canned vegetables, jams and baby food. There is also large demand for Hamé pork patés in Russia, Hungary, Romania and Ukraine. Hamé began selling their products in Chinese e-shops in 2016. Today, the Chinese online market is considered the largest in the world, and a sharp increase in the market is anticipated. Hamé has progressed greatly in its efforts to export to new markets in central Africa, especially in Nigeria and Angola. The State Material Reserves Administration paid Hamé almost CZK 15 million for a three-year contract involving the supply of 120 tons of ham and pork tins and their preservation and replacement. The purpose of this article is to both describe Orkla Foods (like Hamé) position in the globalized packaged food market and to characterize the development of the companys basic economic indicators in recent years.

Název v anglickém jazyce

Globalization of the Packaged Pork Meat Market with Orkla Foods as an Example

Popis výsledku anglicky

Pork meat is an important market in the globalization of the world economy. Orkla Foods, the largest Czech producer of packaged food, has a dominant position in this segment of the market. The Norwegian Orkla Group bought food producer Hamé from Kunovice in 2016 for over EUR 175 million from capital holding Decapterus based in Luxembourg. And thanks to this acquisition, Orkla has doubled its turnover in Central Europe. In Czechia and Slovakia, Orkla Foods brand Hamé has a leading position in the production of paté, ready-made meals, canned vegetables, jams and baby food. There is also large demand for Hamé pork patés in Russia, Hungary, Romania and Ukraine. Hamé began selling their products in Chinese e-shops in 2016. Today, the Chinese online market is considered the largest in the world, and a sharp increase in the market is anticipated. Hamé has progressed greatly in its efforts to export to new markets in central Africa, especially in Nigeria and Angola. The State Material Reserves Administration paid Hamé almost CZK 15 million for a three-year contract involving the supply of 120 tons of ham and pork tins and their preservation and replacement. The purpose of this article is to both describe Orkla Foods (like Hamé) position in the globalized packaged food market and to characterize the development of the companys basic economic indicators in recent years.

Druh

D - Stať ve sborníku

CEP obor

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OECD FORD obor

50201 - Economic Theory

Projekt

<a href="/cs/project/TL01000180" target="_blank" >TL01000180: Model transparence cen v potravinové vertikále - vepřové maso</a><br>

Návaznosti

P - Projekt vyzkumu a vyvoje financovany z verejnych zdroju (s odkazem do CEP)<br>S - Specificky vyzkum na vysokych skolach

Rok uplatnění

2019

Kód důvěrnosti údajů

S - Úplné a pravdivé údaje o projektu nepodléhají ochraně podle zvláštních právních předpisů

Název statě ve sborníku

Proceedings of the 33rd International Business Information Management Association Conference (IBIMA)

ISBN

978-0-9998551-2-6

ISSN

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e-ISSN

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Počet stran výsledku

9

Strana od-do

398-406

Název nakladatele

International Business Information Management Association

Místo vydání

USA

Místo konání akce

Granada, Spain

Datum konání akce

1. 1. 2019

Typ akce podle státní příslušnosti

WRD - Celosvětová akce

Kód UT WoS článku

000503988801041