Factors Affecting Food Purchases in Vysočina Region with Focus on Regional Food

Kód výsledku v IS VaVaI

<a href="https://www.isvavai.cz/riv?ss=detail&h=RIV%2F60460709%3A41110%2F19%3A79556" target="_blank" >RIV/60460709:41110/19:79556 - isvavai.cz</a>

Nalezeny alternativní kódy

RIV/71226401:_____/19:N0100303

Výsledek na webu

<a href="https://online.agris.cz/archive/2019/3/4" target="_blank" >https://online.agris.cz/archive/2019/3/4</a>

DOI - Digital Object Identifier

<a href="http://dx.doi.org/10.7160/aol.2019.110304" target="_blank" >10.7160/aol.2019.110304</a>

Jazyk výsledku

angličtina

Název v původním jazyce

Factors Affecting Food Purchases in Vysočina Region with Focus on Regional Food

Popis výsledku v původním jazyce

The article presents the results of a research study that analyses chosen factors that affect food purchases in Vysočina Region with focus on a regional food. The quantitative research, conducted in 2015 in each district of Vysočina Region (Jihlava, Žďár nad Sázavou, Třebíč, Havlíčkův Brod and Pelhřimov), analysed the opinions of 819 respondents. They were selected by quota sampling methods according to gender. Data have been processed with correspondence analysis. The results show that brand and price are significant factors that influence consumers in Vysočina Region when they buy food, the labels on the food packaging do not seem to be a strong signal of quality. Statistical tests based on contingency tables proved that regional food is strongly preferred by women and consumers over 65 years old

Název v anglickém jazyce

Factors Affecting Food Purchases in Vysočina Region with Focus on Regional Food

Popis výsledku anglicky

The article presents the results of a research study that analyses chosen factors that affect food purchases in Vysočina Region with focus on a regional food. The quantitative research, conducted in 2015 in each district of Vysočina Region (Jihlava, Žďár nad Sázavou, Třebíč, Havlíčkův Brod and Pelhřimov), analysed the opinions of 819 respondents. They were selected by quota sampling methods according to gender. Data have been processed with correspondence analysis. The results show that brand and price are significant factors that influence consumers in Vysočina Region when they buy food, the labels on the food packaging do not seem to be a strong signal of quality. Statistical tests based on contingency tables proved that regional food is strongly preferred by women and consumers over 65 years old

Druh

J_SC - Článek v periodiku v databázi SCOPUS

CEP obor

—

OECD FORD obor

50204 - Business and management

Projekt

—

Návaznosti

S - Specificky vyzkum na vysokych skolach

Rok uplatnění

2019

Kód důvěrnosti údajů

S - Úplné a pravdivé údaje o projektu nepodléhají ochraně podle zvláštních právních předpisů

Název periodika

AGRIS on-line Papers in Economics and Informatics

ISSN

1804-1930

e-ISSN

—

Svazek periodika

11

Číslo periodika v rámci svazku

3

Stát vydavatele periodika

CZ - Česká republika

Počet stran výsledku

10

Strana od-do

35-44

Kód UT WoS článku

—

EID výsledku v databázi Scopus

2-s2.0-85074461523