Regional Food Preference and Awareness of Regional Labels in Vysočina Region (Czech Republic)

Kód výsledku v IS VaVaI

<a href="https://www.isvavai.cz/riv?ss=detail&h=RIV%2F71226401%3A_____%2F16%3AN0000031" target="_blank" >RIV/71226401:_____/16:N0000031 - isvavai.cz</a>

Nalezeny alternativní kódy

RIV/60460709:41110/16:72318

Výsledek na webu

<a href="https://www.degruyter.com/downloadpdf/j/euco.2016.8.issue-2/euco-2016-0009/euco-2016-0009.pdf" target="_blank" >https://www.degruyter.com/downloadpdf/j/euco.2016.8.issue-2/euco-2016-0009/euco-2016-0009.pdf</a>

DOI - Digital Object Identifier

<a href="http://dx.doi.org/10.1515/euco-2016-0009" target="_blank" >10.1515/euco-2016-0009</a>

Jazyk výsledku

angličtina

Název v původním jazyce

Regional Food Preference and Awareness of Regional Labels in Vysočina Region (Czech Republic)

Popis výsledku v původním jazyce

The article presents results of research on preference of the regional food in Vysočina Region in the Czech Republic, with main focus on awareness analysis of Vysočina regional labels. Presented findings are a part of longitudinal research that aims to analyse the evolution of Czech regional labels and their impact on regional development. The questionnaire survey was conducted between January and March 2015 on the sample of 819 respondents from the Vysočina Region. The data have been processed with correspondence analysis and showed that half of respondents prefer regional food, but the results differ in each district, the highest preferences were reported in Jihlava and Třebíč districts. Awareness of the regional labels is rising in comparison with results of the research in 2012. To test respondents’ knowledge they were asked to identify regional labels: two existing - VYSOČINA Regional Product®, Regional Food Vysočina Region and also nonexistent label From Our Region Vysočina. The awareness of regional labels was tested according to chosen sociodemographic factors: gender, age, residence in each district of the region and residence in town or village.

Název v anglickém jazyce

Regional Food Preference and Awareness of Regional Labels in Vysočina Region (Czech Republic)

Popis výsledku anglicky

The article presents results of research on preference of the regional food in Vysočina Region in the Czech Republic, with main focus on awareness analysis of Vysočina regional labels. Presented findings are a part of longitudinal research that aims to analyse the evolution of Czech regional labels and their impact on regional development. The questionnaire survey was conducted between January and March 2015 on the sample of 819 respondents from the Vysočina Region. The data have been processed with correspondence analysis and showed that half of respondents prefer regional food, but the results differ in each district, the highest preferences were reported in Jihlava and Třebíč districts. Awareness of the regional labels is rising in comparison with results of the research in 2012. To test respondents’ knowledge they were asked to identify regional labels: two existing - VYSOČINA Regional Product®, Regional Food Vysočina Region and also nonexistent label From Our Region Vysočina. The awareness of regional labels was tested according to chosen sociodemographic factors: gender, age, residence in each district of the region and residence in town or village.

Druh

J_imp - Článek v periodiku v databázi Web of Science

CEP obor

—

OECD FORD obor

50204 - Business and management

Projekt

—

Návaznosti

V - Vyzkumna aktivita podporovana z jinych verejnych zdroju

Rok uplatnění

2016

Kód důvěrnosti údajů

S - Úplné a pravdivé údaje o projektu nepodléhají ochraně podle zvláštních právních předpisů

Název periodika

European Countryside

ISSN

1803-8417

e-ISSN

—

Svazek periodika

7

Číslo periodika v rámci svazku

1

Stát vydavatele periodika

CZ - Česká republika

Počet stran výsledku

14

Strana od-do

109-122

Kód UT WoS článku

000408201500004

EID výsledku v databázi Scopus

2-s2.0-85002179405