Why Do Czech Customers Come to Upper Palatinate? Motives, Sales Volume, and the Importance of Distance: A Case Study of Shopping in Bavaria

Kód výsledku v IS VaVaI

<a href="https://www.isvavai.cz/riv?ss=detail&h=RIV%2F60460709%3A41110%2F20%3A82021" target="_blank" >RIV/60460709:41110/20:82021 - isvavai.cz</a>

Nalezeny alternativní kódy

RIV/49777513:23510/20:43958589

Výsledek na webu

<a href="https://www.mdpi.com/2071-1050/12/9/3836" target="_blank" >https://www.mdpi.com/2071-1050/12/9/3836</a>

DOI - Digital Object Identifier

<a href="http://dx.doi.org/10.3390/su12093836" target="_blank" >10.3390/su12093836</a>

Jazyk výsledku

angličtina

Název v původním jazyce

Why Do Czech Customers Come to Upper Palatinate? Motives, Sales Volume, and the Importance of Distance: A Case Study of Shopping in Bavaria

Popis výsledku v původním jazyce

This case study investigates the cross-border shopping behavior and potential of Czech customers in Upper Palatinate (Bavaria). Based on a point of sale survey (POS) and two household surveys with more than 500 participants, the expenditures of Czech customers in the retail market in Upper Palatinate are estimated using linear potential methods. Using a logit model, the study also attempts to identify the main drivers of cross-border shopping, aiming at increasing its intensity and thus furthering the development of the cross-border region. The distance from the place of residence to the border is the strongest influencing variable, but demographic characteristics also impact the decision to go shopping in Bavaria. Finally, specific activities within the categories of welcome culture and marketing and communication aimed at promoting the cross-border shopping of Czech customers in Upper Palatinate are proposed. Local retailers should especially benefit from the frequency function of grocery stores as

Název v anglickém jazyce

Why Do Czech Customers Come to Upper Palatinate? Motives, Sales Volume, and the Importance of Distance: A Case Study of Shopping in Bavaria

Popis výsledku anglicky

This case study investigates the cross-border shopping behavior and potential of Czech customers in Upper Palatinate (Bavaria). Based on a point of sale survey (POS) and two household surveys with more than 500 participants, the expenditures of Czech customers in the retail market in Upper Palatinate are estimated using linear potential methods. Using a logit model, the study also attempts to identify the main drivers of cross-border shopping, aiming at increasing its intensity and thus furthering the development of the cross-border region. The distance from the place of residence to the border is the strongest influencing variable, but demographic characteristics also impact the decision to go shopping in Bavaria. Finally, specific activities within the categories of welcome culture and marketing and communication aimed at promoting the cross-border shopping of Czech customers in Upper Palatinate are proposed. Local retailers should especially benefit from the frequency function of grocery stores as

Druh

J_imp - Článek v periodiku v databázi Web of Science

CEP obor

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OECD FORD obor

50202 - Applied Economics, Econometrics

Projekt

—

Návaznosti

S - Specificky vyzkum na vysokych skolach

Rok uplatnění

2020

Kód důvěrnosti údajů

S - Úplné a pravdivé údaje o projektu nepodléhají ochraně podle zvláštních právních předpisů

Název periodika

Sustainability

ISSN

2071-1050

e-ISSN

2071-1050

Svazek periodika

12

Číslo periodika v rámci svazku

9

Stát vydavatele periodika

CZ - Česká republika

Počet stran výsledku

20

Strana od-do

1-20

Kód UT WoS článku

000537476200334

EID výsledku v databázi Scopus

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