EVALUATION OF BUYING HABITS OF YOUNG GENERATION WHEN BUYING FAIRTRADE FOODS IN THE CZECH REPUBLIC

Kód výsledku v IS VaVaI

<a href="https://www.isvavai.cz/riv?ss=detail&h=RIV%2F60460709%3A41110%2F20%3A82107" target="_blank" >RIV/60460709:41110/20:82107 - isvavai.cz</a>

Výsledek na webu

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DOI - Digital Object Identifier

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Jazyk výsledku

angličtina

Název v původním jazyce

EVALUATION OF BUYING HABITS OF YOUNG GENERATION WHEN BUYING FAIRTRADE FOODS IN THE CZECH REPUBLIC

Popis výsledku v původním jazyce

In the last two decades, the agro-food sector has undergone many changes in the context of intensifying globalization processes and has faced a number of new challenges. The emergence of alternative business concepts for example such as Fair Trade is a consequence of these processes worldwide. Fair trade concept is a global movement based on the idea of solidarity between the rich North and the poorer South. This idea allows an every individual to express personal attitudes and opinions in relation to social and environmental global issues. FT production offerings are currently a natural part of the majority of retail outlets and this business concept has begun to be accepted by the majority community. The aim of the paper is to evaluate the buying habits of the young generation in the area of Fairtrade food purchases and to identify its preferences in terms of the place of realization of these purchases.

Název v anglickém jazyce

EVALUATION OF BUYING HABITS OF YOUNG GENERATION WHEN BUYING FAIRTRADE FOODS IN THE CZECH REPUBLIC

Popis výsledku anglicky

In the last two decades, the agro-food sector has undergone many changes in the context of intensifying globalization processes and has faced a number of new challenges. The emergence of alternative business concepts for example such as Fair Trade is a consequence of these processes worldwide. Fair trade concept is a global movement based on the idea of solidarity between the rich North and the poorer South. This idea allows an every individual to express personal attitudes and opinions in relation to social and environmental global issues. FT production offerings are currently a natural part of the majority of retail outlets and this business concept has begun to be accepted by the majority community. The aim of the paper is to evaluate the buying habits of the young generation in the area of Fairtrade food purchases and to identify its preferences in terms of the place of realization of these purchases.

Druh

D - Stať ve sborníku

CEP obor

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OECD FORD obor

50204 - Business and management

Projekt

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Návaznosti

S - Specificky vyzkum na vysokych skolach

Rok uplatnění

2020

Kód důvěrnosti údajů

S - Úplné a pravdivé údaje o projektu nepodléhají ochraně podle zvláštních právních předpisů

Název statě ve sborníku

PROCEEDINGS - of the 29th International Scientific Conference Agrarian Perspectives XXIX. Trends and Challenges of Agrarian Sector

ISBN

978-80-213-3041-2

ISSN

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e-ISSN

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Počet stran výsledku

9

Strana od-do

247-255

Název nakladatele

Czech University of Life Sciences Prague

Místo vydání

Praha

Místo konání akce

Praha

Datum konání akce

16. 9. 2020

Typ akce podle státní příslušnosti

WRD - Celosvětová akce

Kód UT WoS článku

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