Perception of Visual Smog in the City and in the Countryside

Kód výsledku v IS VaVaI

<a href="https://www.isvavai.cz/riv?ss=detail&h=RIV%2F60460709%3A41110%2F21%3A85512" target="_blank" >RIV/60460709:41110/21:85512 - isvavai.cz</a>

Výsledek na webu

<a href="https://fmk.sk/download/Marketing-Identity-2020-eng.pdf" target="_blank" >https://fmk.sk/download/Marketing-Identity-2020-eng.pdf</a>

DOI - Digital Object Identifier

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Jazyk výsledku

angličtina

Název v původním jazyce

Perception of Visual Smog in the City and in the Countryside

Popis výsledku v původním jazyce

The topic of visual smog is becoming more and more topical and is coming to the forefront of the interest of Czech society. This is not only a problem today, but only in recent years, it is increasingly perceived. However, visual smog has plagued postmodern society for a long time. Many advertisements, trailers, colours and various interactivities can be seen in the public space. Advertising is becoming a part of everyday life, it forms life not only in urban but also in rural settlements. Some people do not even perceive advertising in a public space and may say that they are not interested, but the environment in which everyone is life takes place is generally important for the lives of all involved. Advertising affects everyone consciously or subconsciously. Public spaces are the business card of the city and it is important how people perceive it aesthetically and how they feel in it. These aspects further affect such things as crime or cleanliness in a given place. The aim of the article is to f

Název v anglickém jazyce

Perception of Visual Smog in the City and in the Countryside

Popis výsledku anglicky

The topic of visual smog is becoming more and more topical and is coming to the forefront of the interest of Czech society. This is not only a problem today, but only in recent years, it is increasingly perceived. However, visual smog has plagued postmodern society for a long time. Many advertisements, trailers, colours and various interactivities can be seen in the public space. Advertising is becoming a part of everyday life, it forms life not only in urban but also in rural settlements. Some people do not even perceive advertising in a public space and may say that they are not interested, but the environment in which everyone is life takes place is generally important for the lives of all involved. Advertising affects everyone consciously or subconsciously. Public spaces are the business card of the city and it is important how people perceive it aesthetically and how they feel in it. These aspects further affect such things as crime or cleanliness in a given place. The aim of the article is to f

Druh

D - Stať ve sborníku

CEP obor

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OECD FORD obor

50902 - Social sciences, interdisciplinary

Projekt

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Návaznosti

S - Specificky vyzkum na vysokych skolach

Rok uplatnění

2021

Kód důvěrnosti údajů

S - Úplné a pravdivé údaje o projektu nepodléhají ochraně podle zvláštních právních předpisů

Název statě ve sborníku

Annual International Scientific Conference on Marketing Identity: COVID-2.0

ISBN

978-80-572-0107-6

ISSN

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e-ISSN

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Počet stran výsledku

7

Strana od-do

633-640

Název nakladatele

Neuveden

Místo vydání

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Místo konání akce

TRNAVA, SLOVAK REPUBLIC

Datum konání akce

11. 11. 2020

Typ akce podle státní příslušnosti

WRD - Celosvětová akce

Kód UT WoS článku

000656125300061