Demands of the Selected Clientele in the Spa Hotel Industry after the COVID-19 Pandemic – Pilot Research

Kód výsledku v IS VaVaI

<a href="https://www.isvavai.cz/riv?ss=detail&h=RIV%2F60460709%3A41110%2F23%3A94736" target="_blank" >RIV/60460709:41110/23:94736 - isvavai.cz</a>

Výsledek na webu

<a href="https://uni.uhk.cz/hed/previous-conferences/edition-archive/" target="_blank" >https://uni.uhk.cz/hed/previous-conferences/edition-archive/</a>

DOI - Digital Object Identifier

<a href="http://dx.doi.org/10.36689/uhk/hed/2023-01-001" target="_blank" >10.36689/uhk/hed/2023-01-001</a>

Jazyk výsledku

angličtina

Název v původním jazyce

Demands of the Selected Clientele in the Spa Hotel Industry after the COVID-19 Pandemic – Pilot Research

Popis výsledku v původním jazyce

This paper presents the results of a pilot research conducted on a sample of potential clientele in the spa hotel industry in the context of the impact of the COVID-19 pandemic. It is important to pay attention to which factors are important to the potential clientele in the spa hotel industry to attract more visitors to a spa destination. In particular, domestic clientele are important in the recovery of the spa industry after the pandemic. The pilot project focusses on the spa industry of the Karlovy Vary region and potential clients from the Capital City region. Based on a questionnaire survey and hypothesis testing, conclusions are formulated concerning mainly the use of travel agencies and the offer of experiences that tourists could potentially attract when deciding on their accommodation after the COVID-19 pandemic.

Název v anglickém jazyce

Demands of the Selected Clientele in the Spa Hotel Industry after the COVID-19 Pandemic – Pilot Research

Popis výsledku anglicky

This paper presents the results of a pilot research conducted on a sample of potential clientele in the spa hotel industry in the context of the impact of the COVID-19 pandemic. It is important to pay attention to which factors are important to the potential clientele in the spa hotel industry to attract more visitors to a spa destination. In particular, domestic clientele are important in the recovery of the spa industry after the pandemic. The pilot project focusses on the spa industry of the Karlovy Vary region and potential clients from the Capital City region. Based on a questionnaire survey and hypothesis testing, conclusions are formulated concerning mainly the use of travel agencies and the offer of experiences that tourists could potentially attract when deciding on their accommodation after the COVID-19 pandemic.

Druh

D - Stať ve sborníku

CEP obor

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OECD FORD obor

50204 - Business and management

Projekt

—

Návaznosti

S - Specificky vyzkum na vysokych skolach

Rok uplatnění

2023

Kód důvěrnosti údajů

S - Úplné a pravdivé údaje o projektu nepodléhají ochraně podle zvláštních právních předpisů

Název statě ve sborníku

Hradec Economic Days

ISBN

978-80-7435-901-9

ISSN

2464-6067

e-ISSN

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Počet stran výsledku

9

Strana od-do

10-19

Název nakladatele

University of Hradec Králove, Faculty of Informatics and Management

Místo vydání

University of Hradec Králové

Místo konání akce

Hradec Králové

Datum konání akce

1. 1. 2023

Typ akce podle státní příslušnosti

CST - Celostátní akce

Kód UT WoS článku

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