Design Thinking in Innovation Processes: A Market Segmentation Tool in Social Networks Research

Kód výsledku v IS VaVaI

<a href="https://www.isvavai.cz/riv?ss=detail&h=RIV%2F60460709%3A41110%2F24%3A100149" target="_blank" >RIV/60460709:41110/24:100149 - isvavai.cz</a>

Výsledek na webu

<a href="https://doi.org/10.3390/systems12100444" target="_blank" >https://doi.org/10.3390/systems12100444</a>

DOI - Digital Object Identifier

<a href="http://dx.doi.org/10.3390/systems12100444" target="_blank" >10.3390/systems12100444</a>

Jazyk výsledku

angličtina

Název v původním jazyce

Design Thinking in Innovation Processes: A Market Segmentation Tool in Social Networks Research

Popis výsledku v původním jazyce

This paper outlines the purposeful adaptation and utilization of the design thinking process in an innovation case involving market segmentation in social network research. Based on a case study, this paper combines the design thinking process with systems approach methods to foster innovation in social network analyses. The paper details the entire process, from the initial stages to the development of a viable solution defined in the final assignment for programmers. The case study emphasizes the effective use of systems thinking tools and demonstrates the value of combining these two approaches to meet the needs of the innovation process. The paper aims to narrate the entire process and highlight critical points in a real-world case study. The focus was on the challenge of creating a market segmentation tool for researchers and marketers in the realm of social network analysis.

Název v anglickém jazyce

Design Thinking in Innovation Processes: A Market Segmentation Tool in Social Networks Research

Popis výsledku anglicky

This paper outlines the purposeful adaptation and utilization of the design thinking process in an innovation case involving market segmentation in social network research. Based on a case study, this paper combines the design thinking process with systems approach methods to foster innovation in social network analyses. The paper details the entire process, from the initial stages to the development of a viable solution defined in the final assignment for programmers. The case study emphasizes the effective use of systems thinking tools and demonstrates the value of combining these two approaches to meet the needs of the innovation process. The paper aims to narrate the entire process and highlight critical points in a real-world case study. The focus was on the challenge of creating a market segmentation tool for researchers and marketers in the realm of social network analysis.

Druh

J_imp - Článek v periodiku v databázi Web of Science

CEP obor

—

OECD FORD obor

50200 - Economics and Business

Projekt

—

Návaznosti

S - Specificky vyzkum na vysokych skolach

Rok uplatnění

2024

Kód důvěrnosti údajů

S - Úplné a pravdivé údaje o projektu nepodléhají ochraně podle zvláštních právních předpisů

Název periodika

Systems

ISSN

2079-8954

e-ISSN

2079-8954

Svazek periodika

12

Číslo periodika v rámci svazku

444

Stát vydavatele periodika

CH - Švýcarská konfederace

Počet stran výsledku

30

Strana od-do

1-30

Kód UT WoS článku

001342895900001

EID výsledku v databázi Scopus

2-s2.0-85207682130