Research on citizens' behavior in relation to the use of re-use centers and re-use points

Kód výsledku v IS VaVaI

<a href="https://www.isvavai.cz/riv?ss=detail&h=RIV%2F60460709%3A41110%2F25%3A103020" target="_blank" >RIV/60460709:41110/25:103020 - isvavai.cz</a>

Nalezeny alternativní kódy

RIV/04274644:_____/25:#0001324

Výsledek na webu

<a href="https://www.ekonomie-management.cz/archive/number/2025/3/" target="_blank" >https://www.ekonomie-management.cz/archive/number/2025/3/</a>

DOI - Digital Object Identifier

<a href="http://dx.doi.org/10.15240/tul/001/2025-3-011" target="_blank" >10.15240/tul/001/2025-3-011</a>

Jazyk výsledku

angličtina

Název v původním jazyce

Research on citizens' behavior in relation to the use of re-use centers and re-use points

Popis výsledku v původním jazyce

The article explores the attitudes and behavior of Czech consumers aged 18+ towards the adoption of secondhand goods within the framework of the circular economy. While the European Union's Circular economy action plan emphasizes sustainable production and consumption, consumer resistance to re-used goods remains a barrier. The exploratory study aims to identify the perception/attitude/relationship of the Czech population towards the purchase of used items. Detailed knowledge of the customer is an elementary base for the market of re-used products to grow. The research objective is divided into three partial objectives: identifying the main customer segments in secondhand markets, evaluating the reasons for and against purchasing re-used items, and assessing the perceived suitability of various product categories for secondhand trading. Conducted in June 2024, the research involved an online survey of 1,300 respondents across the Czech Republic. Ajzen's theory of planned behavior (TPB) was employed to structure the questionnaire, while data analysis utilized Pearson's chi(2)-test of independence to examine relationships between categorical variables. In some instances, complementary methods were employed. The findings indicate that younger consumers and those actively employed are more inclined to purchase re-used goods, while older individuals and pensioners show higher reluctance. Cars, art, and books were viewed as highly suitable for secondhand markets, whereas casual footwear was ranked lower. The results also suggest that Czech consumers are generally open to the secondhand market and each product category has corresponding group of customers who find the product suitable to sell. This research contributes to the literature on the circular economy by highlighting how targeted business and marketing strategies can address consumer resistance, ultimately fostering sustainable consumption.

Název v anglickém jazyce

Research on citizens' behavior in relation to the use of re-use centers and re-use points

Popis výsledku anglicky

The article explores the attitudes and behavior of Czech consumers aged 18+ towards the adoption of secondhand goods within the framework of the circular economy. While the European Union's Circular economy action plan emphasizes sustainable production and consumption, consumer resistance to re-used goods remains a barrier. The exploratory study aims to identify the perception/attitude/relationship of the Czech population towards the purchase of used items. Detailed knowledge of the customer is an elementary base for the market of re-used products to grow. The research objective is divided into three partial objectives: identifying the main customer segments in secondhand markets, evaluating the reasons for and against purchasing re-used items, and assessing the perceived suitability of various product categories for secondhand trading. Conducted in June 2024, the research involved an online survey of 1,300 respondents across the Czech Republic. Ajzen's theory of planned behavior (TPB) was employed to structure the questionnaire, while data analysis utilized Pearson's chi(2)-test of independence to examine relationships between categorical variables. In some instances, complementary methods were employed. The findings indicate that younger consumers and those actively employed are more inclined to purchase re-used goods, while older individuals and pensioners show higher reluctance. Cars, art, and books were viewed as highly suitable for secondhand markets, whereas casual footwear was ranked lower. The results also suggest that Czech consumers are generally open to the secondhand market and each product category has corresponding group of customers who find the product suitable to sell. This research contributes to the literature on the circular economy by highlighting how targeted business and marketing strategies can address consumer resistance, ultimately fostering sustainable consumption.

Druh

J_imp - Článek v periodiku v databázi Web of Science

CEP obor

—

OECD FORD obor

50202 - Applied Economics, Econometrics

Projekt

<a href="/cs/project/TQ01000226" target="_blank" >TQ01000226: Založení a provoz re-use centra/re-use pointu v sociálních, právních a ekonomických podmínkách ČR</a><br>

Návaznosti

P - Projekt vyzkumu a vyvoje financovany z verejnych zdroju (s odkazem do CEP)

Rok uplatnění

2025

Kód důvěrnosti údajů

S - Úplné a pravdivé údaje o projektu nepodléhají ochraně podle zvláštních právních předpisů

Název periodika

E+M Ekonomie a Management

ISSN

1212-3609

e-ISSN

1212-3609

Svazek periodika

28

Číslo periodika v rámci svazku

2025

Stát vydavatele periodika

CZ - Česká republika

Počet stran výsledku

19

Strana od-do

176-194

Kód UT WoS článku

001597492300005

EID výsledku v databázi Scopus

2-s2.0-105016714624