Impact of Global Trends and the Coronavirus Challenge on Consumer Behavior

Kód výsledku v IS VaVaI

<a href="https://www.isvavai.cz/riv?ss=detail&h=RIV%2F68407700%3A21630%2F20%3A00351790" target="_blank" >RIV/68407700:21630/20:00351790 - isvavai.cz</a>

Výsledek na webu

<a href="https://doi.org/10.2991/assehr.k.201214.193" target="_blank" >https://doi.org/10.2991/assehr.k.201214.193</a>

DOI - Digital Object Identifier

<a href="http://dx.doi.org/10.2991/assehr.k.201214.193" target="_blank" >10.2991/assehr.k.201214.193</a>

Jazyk výsledku

angličtina

Název v původním jazyce

Impact of Global Trends and the Coronavirus Challenge on Consumer Behavior

Popis výsledku v původním jazyce

The study examines the global trends that have emerged over the last twenty years, such as digitization reflected in e-commerce, sustainable production and consumption, and the latest global challenge - coronavirus pandemic to understand their impact on customers’ behavior. The study employs qualitative research using content analysis, the secondary analysis of existing statistical data, and the primary research which was conducted among the younger generation in Prague, the Czech Republic in April 2020. Several hypotheses of the study were confirmed, namely: e-commerce-based sales models and sustainable production and consumption, having a sensitive influence on people’s consumer purchasing behavior. The coronavirus pandemic will serve as a marker of change for how we will continue to live, produce, and consume in the future. The authors concluded that new attitudes and new behavioral customers’ patterns which appeared in a short period of coronavirus quarantine (general swift to online shopping, rational finance spending, a positive trend in purchases of domestic food produced by sustainable agriculture and qualitative labels, successful adaptation to distance e-learning) would most likely change consumer behavior in a long term.

Název v anglickém jazyce

Impact of Global Trends and the Coronavirus Challenge on Consumer Behavior

Popis výsledku anglicky

The study examines the global trends that have emerged over the last twenty years, such as digitization reflected in e-commerce, sustainable production and consumption, and the latest global challenge - coronavirus pandemic to understand their impact on customers’ behavior. The study employs qualitative research using content analysis, the secondary analysis of existing statistical data, and the primary research which was conducted among the younger generation in Prague, the Czech Republic in April 2020. Several hypotheses of the study were confirmed, namely: e-commerce-based sales models and sustainable production and consumption, having a sensitive influence on people’s consumer purchasing behavior. The coronavirus pandemic will serve as a marker of change for how we will continue to live, produce, and consume in the future. The authors concluded that new attitudes and new behavioral customers’ patterns which appeared in a short period of coronavirus quarantine (general swift to online shopping, rational finance spending, a positive trend in purchases of domestic food produced by sustainable agriculture and qualitative labels, successful adaptation to distance e-learning) would most likely change consumer behavior in a long term.

Druh

D - Stať ve sborníku

CEP obor

—

OECD FORD obor

50204 - Business and management

Projekt

—

Návaznosti

I - Institucionalni podpora na dlouhodoby koncepcni rozvoj vyzkumne organizace

Rok uplatnění

2020

Kód důvěrnosti údajů

S - Úplné a pravdivé údaje o projektu nepodléhají ochraně podle zvláštních právních předpisů

Název statě ve sborníku

Proceedings of the 2020 6th International Conference on Social Science and Higher Education

ISBN

978-94-6239-300-4

ISSN

—

e-ISSN

2352-5398

Počet stran výsledku

5

Strana od-do

1005-1009

Název nakladatele

Atlantis Press

Místo vydání

Paris

Místo konání akce

Hainan University

Datum konání akce

28. 11. 2020

Typ akce podle státní příslušnosti

WRD - Celosvětová akce

Kód UT WoS článku

—