DIGITALIZATION, SUSTAINABLE DEVELOPMENT, CORONAVIRUS AND CONSUMER BEHAVIOR CHANGE

Kód výsledku v IS VaVaI

<a href="https://www.isvavai.cz/riv?ss=detail&h=RIV%2F68407700%3A21630%2F20%3A00349244" target="_blank" >RIV/68407700:21630/20:00349244 - isvavai.cz</a>

Výsledek na webu

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DOI - Digital Object Identifier

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Jazyk výsledku

angličtina

Název v původním jazyce

DIGITALIZATION, SUSTAINABLE DEVELOPMENT, CORONAVIRUS AND CONSUMER BEHAVIOR CHANGE

Popis výsledku v původním jazyce

The purpose of this study was to examine the global trends that have emerged over the last twenty years, such as digitization reflected in e-commerce, sustainable production and consumption, and the latest global challenge - coronavirus pandemic with the intention of understanding their impact on consumers' behavior change. The study employs the qualitative research using content analysis, the secondary analysis of existing statistical data and the primary research, which was conducted among the younger generation in Prague, Czech Republic in April, 2020. The study confirmed that e-commerce-based sales models and sustainable production and consumption play an indispensable role, having a sensitive influence on people consumer purchasing behavior. Certain shifts in changing consumer behavior can be expected as a result of the coronavirus pandemic. The findings are beneficial for manufacturers and distributors of products and services.

Název v anglickém jazyce

DIGITALIZATION, SUSTAINABLE DEVELOPMENT, CORONAVIRUS AND CONSUMER BEHAVIOR CHANGE

Popis výsledku anglicky

The purpose of this study was to examine the global trends that have emerged over the last twenty years, such as digitization reflected in e-commerce, sustainable production and consumption, and the latest global challenge - coronavirus pandemic with the intention of understanding their impact on consumers' behavior change. The study employs the qualitative research using content analysis, the secondary analysis of existing statistical data and the primary research, which was conducted among the younger generation in Prague, Czech Republic in April, 2020. The study confirmed that e-commerce-based sales models and sustainable production and consumption play an indispensable role, having a sensitive influence on people consumer purchasing behavior. Certain shifts in changing consumer behavior can be expected as a result of the coronavirus pandemic. The findings are beneficial for manufacturers and distributors of products and services.

Druh

D - Stať ve sborníku

CEP obor

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OECD FORD obor

50204 - Business and management

Projekt

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Návaznosti

I - Institucionalni podpora na dlouhodoby koncepcni rozvoj vyzkumne organizace

Rok uplatnění

2020

Kód důvěrnosti údajů

S - Úplné a pravdivé údaje o projektu nepodléhají ochraně podle zvláštních právních předpisů

Název statě ve sborníku

DIGITALIZED ECONOMY, SOCIETY AND INFORMATION MANAGEMENT (IDIMT-2020)

ISBN

978-3-99062-958-1

ISSN

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e-ISSN

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Počet stran výsledku

8

Strana od-do

187-194

Název nakladatele

Univesitätsverlag Rudolf Trauner Linz

Místo vydání

Linz

Místo konání akce

Kutná Hora

Datum konání akce

2. 9. 2020

Typ akce podle státní příslušnosti

WRD - Celosvětová akce

Kód UT WoS článku

000620327400020