Unpacking consumer price perceptions: The role of sustainability and ethical labels in the cosmetics market

Kód výsledku v IS VaVaI

<a href="https://www.isvavai.cz/riv?ss=detail&h=RIV%2F60460709%3A41110%2F25%3A103130" target="_blank" >RIV/60460709:41110/25:103130 - isvavai.cz</a>

Výsledek na webu

<a href="https://doi.org/10.1016/j.jclepro.2025.144730" target="_blank" >https://doi.org/10.1016/j.jclepro.2025.144730</a>

DOI - Digital Object Identifier

<a href="http://dx.doi.org/10.1016/j.jclepro.2025.144730" target="_blank" >10.1016/j.jclepro.2025.144730</a>

Jazyk výsledku

angličtina

Název v původním jazyce

Unpacking consumer price perceptions: The role of sustainability and ethical labels in the cosmetics market

Popis výsledku v původním jazyce

As the cosmetics industry adapts to meet the growing consumer demand for sustainable products, this study investigates how these preferences translate into consumer valuation. It focuses on the influence of product attributes and individual values on consumer perceptions of price in the realm of sustainable cosmetics. This study examines how product attributes and personal variables affect price perception within the sustainable cosmetics industry. Utilizing conjoint analysis, it identifies two distinct consumer segments: 'Eco-Conscious Explorers' and 'Pragmatic Wellness Advocates'. The first group prioritizes products with eco-friendly packaging and sustainability certifications, while the second values health benefits and sensory experience. Using conjoint analysis, the study reveals that personal factors like Health Consciousness and Environmental Concerns greatly influence purchase decisions within these segments. The findings indicate a complex decision-making environment, with each group displaying distinct preferences that are critical for the sustainable cosmetics market. This research provides actionable insights for developing targeted marketing strategies that align with the diverse preferences of these consumer groups, potentially driving more sustainable buying behaviors.

Název v anglickém jazyce

Unpacking consumer price perceptions: The role of sustainability and ethical labels in the cosmetics market

Popis výsledku anglicky

As the cosmetics industry adapts to meet the growing consumer demand for sustainable products, this study investigates how these preferences translate into consumer valuation. It focuses on the influence of product attributes and individual values on consumer perceptions of price in the realm of sustainable cosmetics. This study examines how product attributes and personal variables affect price perception within the sustainable cosmetics industry. Utilizing conjoint analysis, it identifies two distinct consumer segments: 'Eco-Conscious Explorers' and 'Pragmatic Wellness Advocates'. The first group prioritizes products with eco-friendly packaging and sustainability certifications, while the second values health benefits and sensory experience. Using conjoint analysis, the study reveals that personal factors like Health Consciousness and Environmental Concerns greatly influence purchase decisions within these segments. The findings indicate a complex decision-making environment, with each group displaying distinct preferences that are critical for the sustainable cosmetics market. This research provides actionable insights for developing targeted marketing strategies that align with the diverse preferences of these consumer groups, potentially driving more sustainable buying behaviors.

Druh

J_imp - Článek v periodiku v databázi Web of Science

CEP obor

—

OECD FORD obor

50204 - Business and management

Projekt

—

Návaznosti

S - Specificky vyzkum na vysokych skolach

Rok uplatnění

2025

Kód důvěrnosti údajů

S - Úplné a pravdivé údaje o projektu nepodléhají ochraně podle zvláštních právních předpisů

Název periodika

JOURNAL OF CLEANER PRODUCTION

ISSN

0959-6526

e-ISSN

0959-6526

Svazek periodika

490

Číslo periodika v rámci svazku

JAN 20 2025

Stát vydavatele periodika

CZ - Česká republika

Počet stran výsledku

12

Strana od-do

—

Kód UT WoS článku

001405464900001

EID výsledku v databázi Scopus

2-s2.0-85215248704