Risk, reward, and recognition: The influence of safety perception on viral challenge participation on social media

Kód výsledku v IS VaVaI

<a href="https://www.isvavai.cz/riv?ss=detail&h=RIV%2F60460709%3A41110%2F25%3A103135" target="_blank" >RIV/60460709:41110/25:103135 - isvavai.cz</a>

Výsledek na webu

<a href="https://doi.org/10.1016/j.techsoc.2025.102860" target="_blank" >https://doi.org/10.1016/j.techsoc.2025.102860</a>

DOI - Digital Object Identifier

<a href="http://dx.doi.org/10.1016/j.techsoc.2025.102860" target="_blank" >10.1016/j.techsoc.2025.102860</a>

Jazyk výsledku

angličtina

Název v původním jazyce

Risk, reward, and recognition: The influence of safety perception on viral challenge participation on social media

Popis výsledku v původním jazyce

In this research, user engagement with viral challenges on social media is examined, focusing on the effects of risk perception, social support and safety on participation intentions. Two studies were conducted: in the first, it was explored what impact assigned risk levels have on users' expectations of virality and potential platform bans, involving 393 participants; in the second, it was investigated how individuals' safety perceptions influence their willingness to engage in viral challenges, with 274 participants engaging in real-life scenarios involving a "dog food challenge". The findings allow to highlight the mediating role of social support and safety perceptions in the relationship between risk and engagement, underscoring the significance of these factors in users' decisionmaking processes on platforms such as TikTok. This work contributes to the discourse on digital behavior, offering insights into the complexities of participating in viral challenges and their implications for various stakeholders in the social media ecosystem.

Název v anglickém jazyce

Risk, reward, and recognition: The influence of safety perception on viral challenge participation on social media

Popis výsledku anglicky

In this research, user engagement with viral challenges on social media is examined, focusing on the effects of risk perception, social support and safety on participation intentions. Two studies were conducted: in the first, it was explored what impact assigned risk levels have on users' expectations of virality and potential platform bans, involving 393 participants; in the second, it was investigated how individuals' safety perceptions influence their willingness to engage in viral challenges, with 274 participants engaging in real-life scenarios involving a "dog food challenge". The findings allow to highlight the mediating role of social support and safety perceptions in the relationship between risk and engagement, underscoring the significance of these factors in users' decisionmaking processes on platforms such as TikTok. This work contributes to the discourse on digital behavior, offering insights into the complexities of participating in viral challenges and their implications for various stakeholders in the social media ecosystem.

Druh

J_imp - Článek v periodiku v databázi Web of Science

CEP obor

—

OECD FORD obor

50204 - Business and management

Projekt

—

Návaznosti

S - Specificky vyzkum na vysokych skolach

Rok uplatnění

2025

Kód důvěrnosti údajů

S - Úplné a pravdivé údaje o projektu nepodléhají ochraně podle zvláštních právních předpisů

Název periodika

Technology in Society

ISSN

0160-791X

e-ISSN

0160-791X

Svazek periodika

81

Číslo periodika v rámci svazku

JUN 2025

Stát vydavatele periodika

CZ - Česká republika

Počet stran výsledku

11

Strana od-do

—

Kód UT WoS článku

001442007800001

EID výsledku v databázi Scopus

2-s2.0-85219497117