Perceptions of social media usage to engage citizens: a qualitative study of Czech Republic municipalities

Kód výsledku v IS VaVaI

<a href="https://www.isvavai.cz/riv?ss=detail&h=RIV%2F70883521%3A28120%2F23%3A63565758" target="_blank" >RIV/70883521:28120/23:63565758 - isvavai.cz</a>

Výsledek na webu

<a href="https://www.researchgate.net/publication/376009341_Perceptions_of_social_media_usage_to_engage_citizens_a_qualitative_study_of_Czech_Republic_municipalities" target="_blank" >https://www.researchgate.net/publication/376009341_Perceptions_of_social_media_usage_to_engage_citizens_a_qualitative_study_of_Czech_Republic_municipalities</a>

DOI - Digital Object Identifier

<a href="http://dx.doi.org/10.24818/amp/2023.41-09" target="_blank" >10.24818/amp/2023.41-09</a>

Jazyk výsledku

angličtina

Název v původním jazyce

Perceptions of social media usage to engage citizens: a qualitative study of Czech Republic municipalities

Popis výsledku v původním jazyce

Information communication technology has altered the relationship between government and citizens in terms of intensity as well as method. Social media has been used due to its socially interactive nature by the government to attract citizens. This study aims to explore the perception of administrators from small and medium-sized municipal governments in the Czech Republic regarding the utilization of social media platforms for the purpose of engaging and communicating with citizens. The study used a qualitative research design with a phenomenological approach. The data collection process involved 21 semi-structured interviews and the engagement in 16 hours of online dialogue by the researchers. Thematic analysis was used to analyse the data. The findings indicate that numerous municipalities are currently in the initial learning phase of employing social media and have yet to fully comprehend its potential. Administrators conveyed a sense of skepticism towards social media and technology at large, alongside a sense of ambiguity regarding the optimal strategies for effectively harnessing these platforms. The predominant approach adopted by most municipalities involves relying heavily on Facebook as their primary platform for disseminating information. However, they encounter difficulties in effectively leveraging other potentially beneficial websites and communication channels. In general, the research emphasizes thenecessity of providing training and education to effectively incorporate social media into the communication strategies employed by local governments.

Název v anglickém jazyce

Perceptions of social media usage to engage citizens: a qualitative study of Czech Republic municipalities

Popis výsledku anglicky

Information communication technology has altered the relationship between government and citizens in terms of intensity as well as method. Social media has been used due to its socially interactive nature by the government to attract citizens. This study aims to explore the perception of administrators from small and medium-sized municipal governments in the Czech Republic regarding the utilization of social media platforms for the purpose of engaging and communicating with citizens. The study used a qualitative research design with a phenomenological approach. The data collection process involved 21 semi-structured interviews and the engagement in 16 hours of online dialogue by the researchers. Thematic analysis was used to analyse the data. The findings indicate that numerous municipalities are currently in the initial learning phase of employing social media and have yet to fully comprehend its potential. Administrators conveyed a sense of skepticism towards social media and technology at large, alongside a sense of ambiguity regarding the optimal strategies for effectively harnessing these platforms. The predominant approach adopted by most municipalities involves relying heavily on Facebook as their primary platform for disseminating information. However, they encounter difficulties in effectively leveraging other potentially beneficial websites and communication channels. In general, the research emphasizes thenecessity of providing training and education to effectively incorporate social media into the communication strategies employed by local governments.

Druh

J_SC - Článek v periodiku v databázi SCOPUS

CEP obor

—

OECD FORD obor

50204 - Business and management

Projekt

—

Návaznosti

S - Specificky vyzkum na vysokych skolach

Rok uplatnění

2023

Kód důvěrnosti údajů

S - Úplné a pravdivé údaje o projektu nepodléhají ochraně podle zvláštních právních předpisů

Název periodika

Administratie si Management Public

ISSN

1583-9583

e-ISSN

2559-6489

Svazek periodika

2023

Číslo periodika v rámci svazku

41

Stát vydavatele periodika

RO - Rumunsko

Počet stran výsledku

19

Strana od-do

163-181

Kód UT WoS článku

—

EID výsledku v databázi Scopus

2-s2.0-85184188222