Enhancing Citizen Participation through Social Media Engagement: The Case of Czech Municipal Facebook

Kód výsledku v IS VaVaI

<a href="https://www.isvavai.cz/riv?ss=detail&h=RIV%2F70883521%3A28120%2F23%3A63563738" target="_blank" >RIV/70883521:28120/23:63563738 - isvavai.cz</a>

Výsledek na webu

<a href="https://editorial.upce.cz/1804-8048/31/1/1553" target="_blank" >https://editorial.upce.cz/1804-8048/31/1/1553</a>

DOI - Digital Object Identifier

<a href="http://dx.doi.org/10.46585/sp31011553" target="_blank" >10.46585/sp31011553</a>

Jazyk výsledku

angličtina

Název v původním jazyce

Enhancing Citizen Participation through Social Media Engagement: The Case of Czech Municipal Facebook

Popis výsledku v původním jazyce

The popularity of social media is expanding, and so is the interaction between towns and residents. Municipalities in the Czech Republic rely heavily on Facebook as a direct communication medium with citizens. The main goal of this research is to assess the drivers of municipal social media engagement with citizens. To do so, we looked at 183 official Facebook sites of Czech municipalities with extended powers. We applied the first generational statistical techniques, specifically the correlation and regression analyses in delving into the nexus between the citizenry engagement on local government issues via facebook toward onward local government development. Our results indicated that indeed most local governments have a Facebook page with little activity and large municipalities dominated most social media activity. The study found out that Facebook activity, interactivity and mood are the factors driving citizen engagement on municipality social media pages.

Název v anglickém jazyce

Enhancing Citizen Participation through Social Media Engagement: The Case of Czech Municipal Facebook

Popis výsledku anglicky

The popularity of social media is expanding, and so is the interaction between towns and residents. Municipalities in the Czech Republic rely heavily on Facebook as a direct communication medium with citizens. The main goal of this research is to assess the drivers of municipal social media engagement with citizens. To do so, we looked at 183 official Facebook sites of Czech municipalities with extended powers. We applied the first generational statistical techniques, specifically the correlation and regression analyses in delving into the nexus between the citizenry engagement on local government issues via facebook toward onward local government development. Our results indicated that indeed most local governments have a Facebook page with little activity and large municipalities dominated most social media activity. The study found out that Facebook activity, interactivity and mood are the factors driving citizen engagement on municipality social media pages.

Druh

J_SC - Článek v periodiku v databázi SCOPUS

CEP obor

—

OECD FORD obor

50204 - Business and management

Projekt

—

Návaznosti

V - Vyzkumna aktivita podporovana z jinych verejnych zdroju

Rok uplatnění

2023

Kód důvěrnosti údajů

S - Úplné a pravdivé údaje o projektu nepodléhají ochraně podle zvláštních právních předpisů

Název periodika

Scientific Papers of the University of Pardubice. Series D. Faculty of Economics and Administration

ISSN

1211-555X

e-ISSN

1804-8048

Svazek periodika

31

Číslo periodika v rámci svazku

1

Stát vydavatele periodika

CZ - Česká republika

Počet stran výsledku

9

Strana od-do

—

Kód UT WoS článku

001041317500001

EID výsledku v databázi Scopus

2-s2.0-85162142526