Citizens' Engagement on Regional Governments' Facebook Sites. Empirical Research from the Central Europe
Identifikátory výsledku
Kód výsledku v IS VaVaI
<a href="https://www.isvavai.cz/riv?ss=detail&h=RIV%2F62690094%3A18450%2F19%3A50015933" target="_blank" >RIV/62690094:18450/19:50015933 - isvavai.cz</a>
Výsledek na webu
<a href="https://uni.uhk.cz/hed/site/assets/files/1073/proceedings_2019_1.pdf" target="_blank" >https://uni.uhk.cz/hed/site/assets/files/1073/proceedings_2019_1.pdf</a>
DOI - Digital Object Identifier
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Alternativní jazyky
Jazyk výsledku
angličtina
Název v původním jazyce
Citizens' Engagement on Regional Governments' Facebook Sites. Empirical Research from the Central Europe
Popis výsledku v původním jazyce
Citizens' engagement is becoming a cornerstone for the next development of public administration. Nowadays, with a social media communication widespread, the public institutions and citizens relationship is challenged. Therefore, an article aims on the way of communication used by the government towards to citizens as well as the level of citizens' engagement. The study used a content analysis of Facebook sites with stress on six aspects: (1) page activity measured by the number of posts published, (2) page popularity measured by the number of likes, (3) citizens loyalty measured by the number of followers, (4) responsiveness measured by the number of users' reactions, (5) involvement measured by the number of comments, and (6) virality measured by the number of sharings. The research sample is represented by the official Facebook pages of 13 regions of the Czech Republic. The study findings showed high regional differences according to individual aspects of engagement as well as a total engagement of citizens.
Název v anglickém jazyce
Citizens' Engagement on Regional Governments' Facebook Sites. Empirical Research from the Central Europe
Popis výsledku anglicky
Citizens' engagement is becoming a cornerstone for the next development of public administration. Nowadays, with a social media communication widespread, the public institutions and citizens relationship is challenged. Therefore, an article aims on the way of communication used by the government towards to citizens as well as the level of citizens' engagement. The study used a content analysis of Facebook sites with stress on six aspects: (1) page activity measured by the number of posts published, (2) page popularity measured by the number of likes, (3) citizens loyalty measured by the number of followers, (4) responsiveness measured by the number of users' reactions, (5) involvement measured by the number of comments, and (6) virality measured by the number of sharings. The research sample is represented by the official Facebook pages of 13 regions of the Czech Republic. The study findings showed high regional differences according to individual aspects of engagement as well as a total engagement of citizens.
Klasifikace
Druh
D - Stať ve sborníku
CEP obor
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OECD FORD obor
50803 - Information science (social aspects)
Návaznosti výsledku
Projekt
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Návaznosti
I - Institucionalni podpora na dlouhodoby koncepcni rozvoj vyzkumne organizace
Ostatní
Rok uplatnění
2019
Kód důvěrnosti údajů
S - Úplné a pravdivé údaje o projektu nepodléhají ochraně podle zvláštních právních předpisů
Údaje specifické pro druh výsledku
Název statě ve sborníku
Hradec Economic Days
ISBN
978-80-7435-735-0
ISSN
2464-6059
e-ISSN
2464-6067
Počet stran výsledku
10
Strana od-do
9-18
Název nakladatele
Univerzita Hradec Králové
Místo vydání
Hradec Králové
Místo konání akce
Hradec Králové
Datum konání akce
5. 2. 2019
Typ akce podle státní příslušnosti
WRD - Celosvětová akce
Kód UT WoS článku
000461883000001