Differential effects of AI self-checkout implementation on VIP versus regular B2B retail customers

Kód výsledku v IS VaVaI

<a href="https://www.isvavai.cz/riv?ss=detail&h=RIV%2F60460709%3A41110%2F25%3A103296" target="_blank" >RIV/60460709:41110/25:103296 - isvavai.cz</a>

Výsledek na webu

<a href="https://doi.org/10.1080/09593969.2025.2601999" target="_blank" >https://doi.org/10.1080/09593969.2025.2601999</a>

DOI - Digital Object Identifier

<a href="http://dx.doi.org/10.1080/09593969.2025.2601999" target="_blank" >10.1080/09593969.2025.2601999</a>

Jazyk výsledku

angličtina

Název v původním jazyce

Differential effects of AI self-checkout implementation on VIP versus regular B2B retail customers

Popis výsledku v původním jazyce

This study examines how customer segment membership moderates self-checkout technology adoption and behavioral responses in business-to-business retail environments. Using an integrated theoretical framework combining the Technology Acceptance Model, Service-Dominant Logic, and Diffusion of Innovations Theory, we analyze point-of-sale transaction data from Czech retail stores through propensity score matching difference-in-differences analysis. Findings reveal a U-shaped adoption pattern with VIP Silver customers demonstrating significantly slower adoption compared to regular and VIP Gold customers, though effect sizes remain minimal. Self-checkout implementation increased purchase frequency more substantially among VIP customers but produced no differential spending effects between segments. This research advances retail technology theory by demonstrating that customer relationship status systematically influences technology adoption patterns, challenging the universal application of technology acceptance models and revealing selective behavioral impacts where convenience improvements affect transaction frequency but not expenditure levels across customer segments.

Název v anglickém jazyce

Differential effects of AI self-checkout implementation on VIP versus regular B2B retail customers

Popis výsledku anglicky

This study examines how customer segment membership moderates self-checkout technology adoption and behavioral responses in business-to-business retail environments. Using an integrated theoretical framework combining the Technology Acceptance Model, Service-Dominant Logic, and Diffusion of Innovations Theory, we analyze point-of-sale transaction data from Czech retail stores through propensity score matching difference-in-differences analysis. Findings reveal a U-shaped adoption pattern with VIP Silver customers demonstrating significantly slower adoption compared to regular and VIP Gold customers, though effect sizes remain minimal. Self-checkout implementation increased purchase frequency more substantially among VIP customers but produced no differential spending effects between segments. This research advances retail technology theory by demonstrating that customer relationship status systematically influences technology adoption patterns, challenging the universal application of technology acceptance models and revealing selective behavioral impacts where convenience improvements affect transaction frequency but not expenditure levels across customer segments.

Druh

J_imp - Článek v periodiku v databázi Web of Science

CEP obor

—

OECD FORD obor

50204 - Business and management

Projekt

—

Návaznosti

S - Specificky vyzkum na vysokych skolach

Rok uplatnění

2025

Kód důvěrnosti údajů

S - Úplné a pravdivé údaje o projektu nepodléhají ochraně podle zvláštních právních předpisů

Název periodika

International Review of Retail, Distribution and Consumer Research

ISSN

0959-3969

e-ISSN

0959-3969

Svazek periodika

neuvedeno

Číslo periodika v rámci svazku

2025

Stát vydavatele periodika

CZ - Česká republika

Počet stran výsledku

23

Strana od-do

1-23

Kód UT WoS článku

001644631600001

EID výsledku v databázi Scopus

2-s2.0-105025463791