Online Grocery Shopping Acceptance : The Impact on the Perception of New Technologies and Loyalty in Retailing

Kód výsledku v IS VaVaI

<a href="https://www.isvavai.cz/riv?ss=detail&h=RIV%2F47813059%3A19520%2F19%3AA0000016" target="_blank" >RIV/47813059:19520/19:A0000016 - isvavai.cz</a>

Výsledek na webu

<a href="https://cebr.vse.cz/pdfs/cbr/2019/03/02.pdf" target="_blank" >https://cebr.vse.cz/pdfs/cbr/2019/03/02.pdf</a>

DOI - Digital Object Identifier

<a href="http://dx.doi.org/10.18267/j.cebr.216" target="_blank" >10.18267/j.cebr.216</a>

Jazyk výsledku

angličtina

Název v původním jazyce

Online Grocery Shopping Acceptance : The Impact on the Perception of New Technologies and Loyalty in Retailing

Popis výsledku v původním jazyce

The results indicate that online grocery shopping acceptance positively influences the perception of new technologies from the perspective of all generations of customers. An interesting finding is that if traditional retailers entered the online market, 67% of online grocery shoppers would change retailers. This paper brings a new perspective on online and offline generations of customers and states that online grocery shopping acceptance is a predictor of positive perception of other technologies in retailing. Managers should take steps to increase the acceptance of technologies in stores, which will facilitate the business processes in the store and optimize the use of the workforce. This paper also demonstrates an opportunity for traditional retailers to enter the online marketplace.

Název v anglickém jazyce

Online Grocery Shopping Acceptance : The Impact on the Perception of New Technologies and Loyalty in Retailing

Popis výsledku anglicky

The results indicate that online grocery shopping acceptance positively influences the perception of new technologies from the perspective of all generations of customers. An interesting finding is that if traditional retailers entered the online market, 67% of online grocery shoppers would change retailers. This paper brings a new perspective on online and offline generations of customers and states that online grocery shopping acceptance is a predictor of positive perception of other technologies in retailing. Managers should take steps to increase the acceptance of technologies in stores, which will facilitate the business processes in the store and optimize the use of the workforce. This paper also demonstrates an opportunity for traditional retailers to enter the online marketplace.

Druh

J_SC - Článek v periodiku v databázi SCOPUS

CEP obor

—

OECD FORD obor

50204 - Business and management

Projekt

—

Návaznosti

S - Specificky vyzkum na vysokych skolach

Rok uplatnění

2019

Kód důvěrnosti údajů

S - Úplné a pravdivé údaje o projektu nepodléhají ochraně podle zvláštních právních předpisů

Název periodika

Central European Business Review

ISSN

1805-4854

e-ISSN

1805-4862

Svazek periodika

roč. 8

Číslo periodika v rámci svazku

3

Stát vydavatele periodika

CZ - Česká republika

Počet stran výsledku

17

Strana od-do

18-34

Kód UT WoS článku

—

EID výsledku v databázi Scopus

2-s2.0-85077164502