The Role of Digital Innovation in Promoting Energy-Efficient Appliances: A Path Toward Smart and Sustainable Consumer Choices

Kód výsledku v IS VaVaI

<a href="https://www.isvavai.cz/riv?ss=detail&h=RIV%2F60460709%3A41110%2F25%3A103528" target="_blank" >RIV/60460709:41110/25:103528 - isvavai.cz</a>

Výsledek na webu

<a href="https://ibima.org/accepted-paper/the-role-of-digital-innovation-in-promoting-energy-efficient-appliances-a-path-toward-smart-and-sustainable-consumer-choices/" target="_blank" >https://ibima.org/accepted-paper/the-role-of-digital-innovation-in-promoting-energy-efficient-appliances-a-path-toward-smart-and-sustainable-consumer-choices/</a>

DOI - Digital Object Identifier

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Jazyk výsledku

angličtina

Název v původním jazyce

The Role of Digital Innovation in Promoting Energy-Efficient Appliances: A Path Toward Smart and Sustainable Consumer Choices

Popis výsledku v původním jazyce

Introduction: The environmental impact of household electrical appliances remains a major issue in achieving global sustainability goals. Despite regulatory advances such as the EU Energy Label and the EPREL database, many consumers still struggle to make informed choices due to low energy literacy and limited availability of relevant data. Purpose: The aim of this paper is to develop a conceptual framework for a mobile application that supports consumers in purchasing environmentally friendly electrical appliances by bridging information gaps and internalizing environmental costs - in particular, through a traffic load factor. Design: The research is based on a quantitative survey (N=1,725) and follow-up interviews (N=40). The survey examined consumer behavior at all stages of the appliance life cycle - production, transport, use and disposal - and identified barriers to environmentally responsible purchasing. The findings served as the basis for the design of a smartphone-based decision support tool. Although the research data was collected in January 2021, the findings are still relevant in 2025 as consumers still face challenges in understanding energy labels and assessing the environmental impact of appliances. Key findings: Findings reveal significant gaps in consumers' ability to interpret energy labels and assess total cost of ownership. Although energy efficiency is considered important, price remains the dominant factor in purchase decisions. The proposed application integrates features such as energy cost calculation, transport emissions, blockchain traceability and AI-driven recommendations. Originality: This study makes a unique contribution by combining empirical behavioral research with a digitally enhanced solution tailored to real-world consumer decision-making. It responds to a gap in the current literature that often neglects the end-user perspective in sustainability interventions and rarely proposes actionable, technology-based tools to promote sustainable consumption in the retail context.

Název v anglickém jazyce

The Role of Digital Innovation in Promoting Energy-Efficient Appliances: A Path Toward Smart and Sustainable Consumer Choices

Popis výsledku anglicky

Introduction: The environmental impact of household electrical appliances remains a major issue in achieving global sustainability goals. Despite regulatory advances such as the EU Energy Label and the EPREL database, many consumers still struggle to make informed choices due to low energy literacy and limited availability of relevant data. Purpose: The aim of this paper is to develop a conceptual framework for a mobile application that supports consumers in purchasing environmentally friendly electrical appliances by bridging information gaps and internalizing environmental costs - in particular, through a traffic load factor. Design: The research is based on a quantitative survey (N=1,725) and follow-up interviews (N=40). The survey examined consumer behavior at all stages of the appliance life cycle - production, transport, use and disposal - and identified barriers to environmentally responsible purchasing. The findings served as the basis for the design of a smartphone-based decision support tool. Although the research data was collected in January 2021, the findings are still relevant in 2025 as consumers still face challenges in understanding energy labels and assessing the environmental impact of appliances. Key findings: Findings reveal significant gaps in consumers' ability to interpret energy labels and assess total cost of ownership. Although energy efficiency is considered important, price remains the dominant factor in purchase decisions. The proposed application integrates features such as energy cost calculation, transport emissions, blockchain traceability and AI-driven recommendations. Originality: This study makes a unique contribution by combining empirical behavioral research with a digitally enhanced solution tailored to real-world consumer decision-making. It responds to a gap in the current literature that often neglects the end-user perspective in sustainability interventions and rarely proposes actionable, technology-based tools to promote sustainable consumption in the retail context.

Druh

D - Stať ve sborníku

CEP obor

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OECD FORD obor

50204 - Business and management

Projekt

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Návaznosti

S - Specificky vyzkum na vysokych skolach

Rok uplatnění

2025

Kód důvěrnosti údajů

S - Úplné a pravdivé údaje o projektu nepodléhají ochraně podle zvláštních právních předpisů

Název statě ve sborníku

45th IBIMA Conference: 25-26 June 2025, Cordoba, Spain

ISBN

979-8-9867719-6-0

ISSN

2767-9640

e-ISSN

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Počet stran výsledku

18

Strana od-do

1-18

Název nakladatele

IBIMA

Místo vydání

Cordoba, Spain

Místo konání akce

Cordoba, Spain

Datum konání akce

1. 1. 2025

Typ akce podle státní příslušnosti

WRD - Celosvětová akce

Kód UT WoS článku

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