Decision Making and Consumer Behaviour Towards Electromobility in the Czech Republic

Kód výsledku v IS VaVaI

<a href="https://www.isvavai.cz/riv?ss=detail&h=RIV%2F29142890%3A_____%2F25%3A00049930" target="_blank" >RIV/29142890:_____/25:00049930 - isvavai.cz</a>

Výsledek na webu

<a href="https://doi.org/10.24857/rgsa.v19n4-011" target="_blank" >https://doi.org/10.24857/rgsa.v19n4-011</a>

DOI - Digital Object Identifier

<a href="http://dx.doi.org/10.24857/rgsa.v19n4-011" target="_blank" >10.24857/rgsa.v19n4-011</a>

Jazyk výsledku

angličtina

Název v původním jazyce

Decision Making and Consumer Behaviour Towards Electromobility in the Czech Republic

Popis výsledku v původním jazyce

Objectives: This study evaluates consumer attitudes toward different electrified vehicle variants compared to internal combustion engine vehicles, considering economic, environmental, and user-related decision criteria. Theoretical Framework:The study applies multi-criteria decision-making (MCDM) approaches, particularly the PROMETHEE method, to understand consumer preferences and the role of behavioral factors in electromobility adoption. Method:A quantitative research approach was employed, collecting data through a structured online questionnaire survey (N=1000). Respondents' preferences were analyzed using PROMETHEE ranking algorithms to assess their evaluations of electric, hybrid, and combustion vehicles. Results and Discussion: The findings indicate that economic criteria, including purchase price and operating costs, play the most significant role in vehicle selection. Internal combustion engine vehicles received the highest preference, followed by MHEVs, BEVs, and PHEVs. Driving frequency and prior experience with electric vehicles significantly impact consumer attitudes, with more exposure leading to a more favorable view of electrified options. Research Implications:The study highlights the need for targeted marketing strategies that emphasize economic benefits and practical advantages of electric vehicles. Strategies such as test drives and consumer education may help shift preferences toward electromobility. Originality/Value:This research contributes to understanding consumer decision-making in emerging electromobility markets, offering insights for policymakers and automotive firms to design better incentives and marketing campaigns. The paper discusses one of the essential sustainability activities in the automotive industry, namely the production and sale of electric vehicles. Car makers are trying to meet this challenge but are facing consumer disinterest in these products. Researchers are racing to come up with suitable communication tools for

Název v anglickém jazyce

Decision Making and Consumer Behaviour Towards Electromobility in the Czech Republic

Popis výsledku anglicky

Objectives: This study evaluates consumer attitudes toward different electrified vehicle variants compared to internal combustion engine vehicles, considering economic, environmental, and user-related decision criteria. Theoretical Framework:The study applies multi-criteria decision-making (MCDM) approaches, particularly the PROMETHEE method, to understand consumer preferences and the role of behavioral factors in electromobility adoption. Method:A quantitative research approach was employed, collecting data through a structured online questionnaire survey (N=1000). Respondents' preferences were analyzed using PROMETHEE ranking algorithms to assess their evaluations of electric, hybrid, and combustion vehicles. Results and Discussion: The findings indicate that economic criteria, including purchase price and operating costs, play the most significant role in vehicle selection. Internal combustion engine vehicles received the highest preference, followed by MHEVs, BEVs, and PHEVs. Driving frequency and prior experience with electric vehicles significantly impact consumer attitudes, with more exposure leading to a more favorable view of electrified options. Research Implications:The study highlights the need for targeted marketing strategies that emphasize economic benefits and practical advantages of electric vehicles. Strategies such as test drives and consumer education may help shift preferences toward electromobility. Originality/Value:This research contributes to understanding consumer decision-making in emerging electromobility markets, offering insights for policymakers and automotive firms to design better incentives and marketing campaigns. The paper discusses one of the essential sustainability activities in the automotive industry, namely the production and sale of electric vehicles. Car makers are trying to meet this challenge but are facing consumer disinterest in these products. Researchers are racing to come up with suitable communication tools for

Druh

J_ost - Ostatní články v recenzovaných periodicích

CEP obor

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OECD FORD obor

50200 - Economics and Business

Projekt

—

Návaznosti

I - Institucionalni podpora na dlouhodoby koncepcni rozvoj vyzkumne organizace

Rok uplatnění

2025

Kód důvěrnosti údajů

S - Úplné a pravdivé údaje o projektu nepodléhají ochraně podle zvláštních právních předpisů

Název periodika

Revista de Gestao Social e Ambiental

ISSN

1981-982X

e-ISSN

—

Svazek periodika

19

Číslo periodika v rámci svazku

4

Stát vydavatele periodika

BR - Brazilská federativní republika

Počet stran výsledku

25

Strana od-do

1-25

Kód UT WoS článku

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EID výsledku v databázi Scopus

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