Fruit-related lifestyles as a segmentation tool for fruit consumers

Kód výsledku v IS VaVaI

<a href="https://www.isvavai.cz/riv?ss=detail&h=RIV%2F60460709%3A41340%2F22%3A92934" target="_blank" >RIV/60460709:41340/22:92934 - isvavai.cz</a>

Výsledek na webu

<a href="https://www.researchgate.net/publication/357686358_Fruit-Related_Lifestyles_as_a_Segmentation_Tool_for_Fruit_Consumers" target="_blank" >https://www.researchgate.net/publication/357686358_Fruit-Related_Lifestyles_as_a_Segmentation_Tool_for_Fruit_Consumers</a>

DOI - Digital Object Identifier

<a href="http://dx.doi.org/10.1108/BFJ-09-2021-1001" target="_blank" >10.1108/BFJ-09-2021-1001</a>

Jazyk výsledku

angličtina

Název v původním jazyce

Fruit-related lifestyles as a segmentation tool for fruit consumers

Popis výsledku v původním jazyce

Purpose This study develops a modified food-related lifestyle (FRL) instrument to analyse Kosovo consumers fruit consumption behaviour and attitudes. Design-methodology-approach The research study is based on a structured questionnaire designed using a reduced version of the FRL instrument, including evaluation factors related to fruit consumption, which is useful to describe a fruit-related lifestyle. Data were collected through a face-to-face survey with 300 consumers in three main cities in Kosovo. A principal component analysis (PCA) with Varimax rotation and Kaiser Normalisation was performed to interpret and investigate fruit-related lifestyles. Cluster analysis was performed to analyse market segments, using the identified factors obtained from the PCA, a hierarchical clustering algorithm with a Ward linkage method and the K-means clustering technique. Findings Consumption behaviour is motivated by health concerns (perceived), fruit (nutrition) content and consumption habits. Four distinct con

Název v anglickém jazyce

Fruit-related lifestyles as a segmentation tool for fruit consumers

Popis výsledku anglicky

Purpose This study develops a modified food-related lifestyle (FRL) instrument to analyse Kosovo consumers fruit consumption behaviour and attitudes. Design-methodology-approach The research study is based on a structured questionnaire designed using a reduced version of the FRL instrument, including evaluation factors related to fruit consumption, which is useful to describe a fruit-related lifestyle. Data were collected through a face-to-face survey with 300 consumers in three main cities in Kosovo. A principal component analysis (PCA) with Varimax rotation and Kaiser Normalisation was performed to interpret and investigate fruit-related lifestyles. Cluster analysis was performed to analyse market segments, using the identified factors obtained from the PCA, a hierarchical clustering algorithm with a Ward linkage method and the K-means clustering technique. Findings Consumption behaviour is motivated by health concerns (perceived), fruit (nutrition) content and consumption habits. Four distinct con

Druh

J_imp - Článek v periodiku v databázi Web of Science

CEP obor

—

OECD FORD obor

50401 - Sociology

Projekt

—

Návaznosti

S - Specificky vyzkum na vysokych skolach

Rok uplatnění

2022

Kód důvěrnosti údajů

S - Úplné a pravdivé údaje o projektu nepodléhají ochraně podle zvláštních právních předpisů

Název periodika

British Food Journal

ISSN

0007-070X

e-ISSN

1758-4108

Svazek periodika

124

Číslo periodika v rámci svazku

13

Stát vydavatele periodika

CZ - Česká republika

Počet stran výsledku

17

Strana od-do

126-142

Kód UT WoS článku

000768798500001

EID výsledku v databázi Scopus

2-s2.0-85127161872