Air Quality as a Key Factor in the Aromatisation of Stores: A Systematic Literature Review

Kód výsledku v IS VaVaI

<a href="https://www.isvavai.cz/riv?ss=detail&h=RIV%2F60461373%3A22330%2F21%3A43922957" target="_blank" >RIV/60461373:22330/21:43922957 - isvavai.cz</a>

Výsledek na webu

<a href="https://www.mdpi.com/books/pdfview/book/4505" target="_blank" >https://www.mdpi.com/books/pdfview/book/4505</a>

DOI - Digital Object Identifier

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Jazyk výsledku

angličtina

Název v původním jazyce

Air Quality as a Key Factor in the Aromatisation of Stores: A Systematic Literature Review

Popis výsledku v původním jazyce

The scientific monograph Advanced Tools of Collecting Feedback in Aromachology provides insight into innovative practices and implementations of consumer neuroscience and smart research solutions in aromachology, which form the basis for a systematic review of the synergistic linking of brain, physiological and psychological processes with aromachology, as well as an assessment of their economic efficiency and effectiveness in selected sectors of the national economy, namely manufacturing, commerce and services. Innovative research solutions and consumer neuroscience, represented by biometric, neurobiological and behavioral studies in both real-world and laboratory conditions, enable businesses to make more effective strategic decisions. We are interested in examining the targeted impact of aroma deployment in spaces on the behavior of visitors, customers, and employees, as a growing number of companies are implementing aroma technologies (i.e., aromatizing their spaces or creating branded olfactory footprints) in various fields. The publication is important for future studies and research, and in the development of scientific and theoretical skills and key competencies by using all available opportunities for consumer neuroscience research and engaging in intensive activities using smart research solutions to develop a reference database of aroma preferences for business in the field of production, trade and services, as well as the dissemination of existing and newly acquired knowledge in aroma science and aroma marketing. Last but not least, it also provides scope for the effective use of digital smart technologies, services, and knowledge transfer with a high degree of potential economic benefit in the field of education and training.

Název v anglickém jazyce

Air Quality as a Key Factor in the Aromatisation of Stores: A Systematic Literature Review

Popis výsledku anglicky

The scientific monograph Advanced Tools of Collecting Feedback in Aromachology provides insight into innovative practices and implementations of consumer neuroscience and smart research solutions in aromachology, which form the basis for a systematic review of the synergistic linking of brain, physiological and psychological processes with aromachology, as well as an assessment of their economic efficiency and effectiveness in selected sectors of the national economy, namely manufacturing, commerce and services. Innovative research solutions and consumer neuroscience, represented by biometric, neurobiological and behavioral studies in both real-world and laboratory conditions, enable businesses to make more effective strategic decisions. We are interested in examining the targeted impact of aroma deployment in spaces on the behavior of visitors, customers, and employees, as a growing number of companies are implementing aroma technologies (i.e., aromatizing their spaces or creating branded olfactory footprints) in various fields. The publication is important for future studies and research, and in the development of scientific and theoretical skills and key competencies by using all available opportunities for consumer neuroscience research and engaging in intensive activities using smart research solutions to develop a reference database of aroma preferences for business in the field of production, trade and services, as well as the dissemination of existing and newly acquired knowledge in aroma science and aroma marketing. Last but not least, it also provides scope for the effective use of digital smart technologies, services, and knowledge transfer with a high degree of potential economic benefit in the field of education and training.

Druh

C - Kapitola v odborné knize

CEP obor

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OECD FORD obor

50704 - Environmental sciences (social aspects)

Projekt

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Návaznosti

R - Projekt Ramcoveho programu EK

Rok uplatnění

2021

Kód důvěrnosti údajů

S - Úplné a pravdivé údaje o projektu nepodléhají ochraně podle zvláštních právních předpisů

Název knihy nebo sborníku

Advances in Aromatization/Aromachology in Different Environments

ISBN

978-3-0365-2297-5

Počet stran výsledku

12

Strana od-do

89-100

Počet stran knihy

138

Název nakladatele

MDPI AG

Místo vydání

Basel

Kód UT WoS kapitoly

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