The consumption values' influence on smartphone's ownership

Kód výsledku v IS VaVaI

<a href="https://www.isvavai.cz/riv?ss=detail&h=RIV%2F60461373%3A22810%2F16%3A43902305" target="_blank" >RIV/60461373:22810/16:43902305 - isvavai.cz</a>

Výsledek na webu

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DOI - Digital Object Identifier

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Jazyk výsledku

angličtina

Název v původním jazyce

The consumption values' influence on smartphone's ownership

Popis výsledku v původním jazyce

The aim of the paper was to analyze impact of factors on adoption of smartphones using the Theory of Consumption Values framework. The Theory of Consumption Values provides a framework to categorize customer's motives for buying; it divides them into five groups: functional values, social values, epistemic values, hedonic values and conditional values. This theory was used to investigate the adoption of smartphones among target groups of consumers. Factor analysis was used to generate one factor for each value. The factors were used as independent variables in binary logistic regression, alongside age and gender to predict dependent variable The results showed that functional and social values significantly influenced ownership of smartphones. Although in many technology studies, men are found to be higher adopters, impact of gender was not significant in the presented research.

Název v anglickém jazyce

The consumption values' influence on smartphone's ownership

Popis výsledku anglicky

The aim of the paper was to analyze impact of factors on adoption of smartphones using the Theory of Consumption Values framework. The Theory of Consumption Values provides a framework to categorize customer's motives for buying; it divides them into five groups: functional values, social values, epistemic values, hedonic values and conditional values. This theory was used to investigate the adoption of smartphones among target groups of consumers. Factor analysis was used to generate one factor for each value. The factors were used as independent variables in binary logistic regression, alongside age and gender to predict dependent variable The results showed that functional and social values significantly influenced ownership of smartphones. Although in many technology studies, men are found to be higher adopters, impact of gender was not significant in the presented research.

Druh

D - Stať ve sborníku

CEP obor

AE - Řízení, správa a administrativa

OECD FORD obor

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Projekt

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Návaznosti

I - Institucionalni podpora na dlouhodoby koncepcni rozvoj vyzkumne organizace

Rok uplatnění

2016

Kód důvěrnosti údajů

S - Úplné a pravdivé údaje o projektu nepodléhají ochraně podle zvláštních právních předpisů

Název statě ve sborníku

Liberec Informatics Forum 2016 : ICT in the Role of Services - State of the Art and Perspectives

ISBN

978-80-7494-303-4

ISSN

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e-ISSN

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Počet stran výsledku

11

Strana od-do

93-103

Název nakladatele

TU Liberec

Místo vydání

Liberec

Místo konání akce

Liberec

Datum konání akce

8. 11. 2016

Typ akce podle státní příslušnosti

EUR - Evropská akce

Kód UT WoS článku

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