Advertising Education: Interpersonal Aspects in the Genre of University Websites

Kód výsledku v IS VaVaI

<a href="https://www.isvavai.cz/riv?ss=detail&h=RIV%2F61988987%3A17250%2F11%3AA12013VN" target="_blank" >RIV/61988987:17250/11:A12013VN - isvavai.cz</a>

Výsledek na webu

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DOI - Digital Object Identifier

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Jazyk výsledku

angličtina

Název v původním jazyce

Advertising Education: Interpersonal Aspects in the Genre of University Websites

Popis výsledku v původním jazyce

The paper focuses on a specific instance of institutional discourse, namely on the Internet university presentations targeted at prospective applicants and students. Applying methodology based on Halliday's functional systemic linguistics and drawing upon research results in genre analysis (Swales, Bhatia, Martin), the analysis provides an insight into the generic properties of university presentations, reveal the extent to which these texts are shaped by their persuasive communicative intentions, and determine the specificities of the manifestation of the interpersonal metafunction in this type of institutional discourse. The corpus includes website presentations of British, American and Czech universities, both texts published exclusively on the webpages and texts of brochures and prospectuses available on the web and in a print form.

Název v anglickém jazyce

Advertising Education: Interpersonal Aspects in the Genre of University Websites

Popis výsledku anglicky

The paper focuses on a specific instance of institutional discourse, namely on the Internet university presentations targeted at prospective applicants and students. Applying methodology based on Halliday's functional systemic linguistics and drawing upon research results in genre analysis (Swales, Bhatia, Martin), the analysis provides an insight into the generic properties of university presentations, reveal the extent to which these texts are shaped by their persuasive communicative intentions, and determine the specificities of the manifestation of the interpersonal metafunction in this type of institutional discourse. The corpus includes website presentations of British, American and Czech universities, both texts published exclusively on the webpages and texts of brochures and prospectuses available on the web and in a print form.

Druh

C - Kapitola v odborné knize

CEP obor

AI - Jazykověda

OECD FORD obor

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Projekt

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Návaznosti

S - Specificky vyzkum na vysokych skolach

Rok uplatnění

2011

Kód důvěrnosti údajů

S - Úplné a pravdivé údaje o projektu nepodléhají ochraně podle zvláštních právních předpisů

Název knihy nebo sborníku

Power and Persuasion: Interpersonal discourse strategies in the public domain

ISBN

978-80-7368-643-7

Počet stran výsledku

30

Strana od-do

44-73

Počet stran knihy

111

Název nakladatele

Filozofická fakulta Ostravské univerzity v Ostravě

Místo vydání

Ostrava

Kód UT WoS kapitoly

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