Structural and Cognitive Stereotyping in Lifestyle Magazines for Women

Kód výsledku v IS VaVaI

<a href="https://www.isvavai.cz/riv?ss=detail&h=RIV%2F61988987%3A17250%2F12%3AA13014OQ" target="_blank" >RIV/61988987:17250/12:A13014OQ - isvavai.cz</a>

Výsledek na webu

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DOI - Digital Object Identifier

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Jazyk výsledku

angličtina

Název v původním jazyce

Structural and Cognitive Stereotyping in Lifestyle Magazines for Women

Popis výsledku v původním jazyce

A stereotype, be it a phenomenon of linguistic structure or a reflection of cognitive schemata, belongs among the key features defining the discourse of lifestyle magazines, and women?s magazines in particular. Drawing upon Tárnyiková?s definition of structural stereotypes and van Dijk?s theory of macrostructures, this study explores stereotypes as the interface of the recurrence of form and meaning, and aims to provide an insight into the interplay between the stereotypes realized on the level of microstructures and the stereotypes on the macrostructural level. The multifunctional nature of stereotypes includes their role in the mechanisms of textual cohesion as well as in the cognitive processes of reflecting existing scripts or schemata and developing new ones. Due to its multidimensionality, stereotyping serves as an effective communication strategy.

Název v anglickém jazyce

Structural and Cognitive Stereotyping in Lifestyle Magazines for Women

Popis výsledku anglicky

A stereotype, be it a phenomenon of linguistic structure or a reflection of cognitive schemata, belongs among the key features defining the discourse of lifestyle magazines, and women?s magazines in particular. Drawing upon Tárnyiková?s definition of structural stereotypes and van Dijk?s theory of macrostructures, this study explores stereotypes as the interface of the recurrence of form and meaning, and aims to provide an insight into the interplay between the stereotypes realized on the level of microstructures and the stereotypes on the macrostructural level. The multifunctional nature of stereotypes includes their role in the mechanisms of textual cohesion as well as in the cognitive processes of reflecting existing scripts or schemata and developing new ones. Due to its multidimensionality, stereotyping serves as an effective communication strategy.

Druh

C - Kapitola v odborné knize

CEP obor

AI - Jazykověda

OECD FORD obor

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Projekt

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Návaznosti

S - Specificky vyzkum na vysokych skolach

Rok uplatnění

2012

Kód důvěrnosti údajů

S - Úplné a pravdivé údaje o projektu nepodléhají ochraně podle zvláštních právních předpisů

Název knihy nebo sborníku

Discourse Interpretation. Approaches and Applications.

ISBN

978-1-4438-3632-6

Počet stran výsledku

14

Strana od-do

209-222

Počet stran knihy

231

Název nakladatele

Cambridge Scholars Publishing

Místo vydání

Newcastle upon Tyne, Velká Británie

Kód UT WoS kapitoly

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