A Walk Through the Multimodal Landscape of University Websites

Kód výsledku v IS VaVaI

<a href="https://www.isvavai.cz/riv?ss=detail&h=RIV%2F61988987%3A17250%2F15%3AA1601ESO" target="_blank" >RIV/61988987:17250/15:A1601ESO - isvavai.cz</a>

Výsledek na webu

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DOI - Digital Object Identifier

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Jazyk výsledku

angličtina

Název v původním jazyce

A Walk Through the Multimodal Landscape of University Websites

Popis výsledku v původním jazyce

The study provides an insight into the ways in which universities employ multimodal elements to advertise the academic experience, research-informed teaching and research results, thus attracting prospective students. Anchored in the methodology of genreanalysis and multimodal discourse analysis related to Hallidayan Systemic Functional Linguistics, the research focuses on the contribution of images - photographs and pictures - to the ideational, interpersonal and textual meanings conveyed by the websites to prospective students. The contrastive analysis revealed significant differences both in the form and the function of images between the British/American and the Czech sub-corpora suggesting the relevance of the social and cultural contexts for therealization and the establishment of genres. The development of web genres also seems to be significantly shaped by the progress of internet technologies and their growing affordances.

Název v anglickém jazyce

A Walk Through the Multimodal Landscape of University Websites

Popis výsledku anglicky

The study provides an insight into the ways in which universities employ multimodal elements to advertise the academic experience, research-informed teaching and research results, thus attracting prospective students. Anchored in the methodology of genreanalysis and multimodal discourse analysis related to Hallidayan Systemic Functional Linguistics, the research focuses on the contribution of images - photographs and pictures - to the ideational, interpersonal and textual meanings conveyed by the websites to prospective students. The contrastive analysis revealed significant differences both in the form and the function of images between the British/American and the Czech sub-corpora suggesting the relevance of the social and cultural contexts for therealization and the establishment of genres. The development of web genres also seems to be significantly shaped by the progress of internet technologies and their growing affordances.

Druh

J_x - Nezařazeno - Článek v odborném periodiku (Jimp, Jsc a Jost)

CEP obor

AI - Jazykověda

OECD FORD obor

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Projekt

<a href="/cs/project/EE2.3.20.0222" target="_blank" >EE2.3.20.0222: Posílení rozvoje Centra výzkumu odborného jazyka angličtiny a němčiny na Filozofické fakultě Ostravské univerzity</a><br>

Návaznosti

P - Projekt vyzkumu a vyvoje financovany z verejnych zdroju (s odkazem do CEP)

Rok uplatnění

2015

Kód důvěrnosti údajů

S - Úplné a pravdivé údaje o projektu nepodléhají ochraně podle zvláštních právních předpisů

Název periodika

Brno Studies in English

ISSN

0524-6881

e-ISSN

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Svazek periodika

41

Číslo periodika v rámci svazku

1

Stát vydavatele periodika

CZ - Česká republika

Počet stran výsledku

23

Strana od-do

77-100

Kód UT WoS článku

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EID výsledku v databázi Scopus

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