Digital Mythologies

Kód výsledku v IS VaVaI

<a href="https://www.isvavai.cz/riv?ss=detail&h=RIV%2F61988987%3A17450%2F25%3AA2603BP2" target="_blank" >RIV/61988987:17450/25:A2603BP2 - isvavai.cz</a>

Nalezeny alternativní kódy

RIV/62156489:43110/25:43927281

Výsledek na webu

<a href="https://link.springer.com/10.1007/s12115-025-01125-5" target="_blank" >https://link.springer.com/10.1007/s12115-025-01125-5</a>

DOI - Digital Object Identifier

<a href="http://dx.doi.org/10.1007/s12115-025-01125-5" target="_blank" >10.1007/s12115-025-01125-5</a>

Jazyk výsledku

angličtina

Název v původním jazyce

Digital Mythologies

Popis výsledku v původním jazyce

This study presents a research manifesto aimed at opening a new field of inquiry: digital mythology as a form of ideological structure in the era of artificial intelligence (AI). Rather than cataloguing specific digital myths, the article serves as a <jats:italic>prolegomenon</jats:italic>—a call for interdisciplinary investigation into how digital technologies, algorithms, and "onlife" environments reshape cultural narratives, symbolism, and collective imagination. The text is also directed at professionals in STEM fields who may not yet be familiar with cultural theory or theories of ideology. To that end, the authors explain the foundational approaches of Barthes, Marx, Althusser, and Jameson, demonstrating their relevance for critically engaging with contemporary technological discourse. The study further distinguishes between industrial and digital mythology, highlighting the specific features of algorithmic narratives, including the role of AI in reproducing hegemonic ideologies. Particular attention is given to the myth of AI objectivity and to the question of how digital myth-making processes differ from earlier forms of ideological reality construction. The result is a conceptual framework for future research that bridges political philosophy, sociology, and media studies within the context of digital transformation and its broader social significance.

Název v anglickém jazyce

Digital Mythologies

Popis výsledku anglicky

This study presents a research manifesto aimed at opening a new field of inquiry: digital mythology as a form of ideological structure in the era of artificial intelligence (AI). Rather than cataloguing specific digital myths, the article serves as a <jats:italic>prolegomenon</jats:italic>—a call for interdisciplinary investigation into how digital technologies, algorithms, and "onlife" environments reshape cultural narratives, symbolism, and collective imagination. The text is also directed at professionals in STEM fields who may not yet be familiar with cultural theory or theories of ideology. To that end, the authors explain the foundational approaches of Barthes, Marx, Althusser, and Jameson, demonstrating their relevance for critically engaging with contemporary technological discourse. The study further distinguishes between industrial and digital mythology, highlighting the specific features of algorithmic narratives, including the role of AI in reproducing hegemonic ideologies. Particular attention is given to the myth of AI objectivity and to the question of how digital myth-making processes differ from earlier forms of ideological reality construction. The result is a conceptual framework for future research that bridges political philosophy, sociology, and media studies within the context of digital transformation and its broader social significance.

Druh

J_imp - Článek v periodiku v databázi Web of Science

CEP obor

—

OECD FORD obor

50600 - Political science

Projekt

—

Návaznosti

I - Institucionalni podpora na dlouhodoby koncepcni rozvoj vyzkumne organizace

Rok uplatnění

2025

Kód důvěrnosti údajů

S - Úplné a pravdivé údaje o projektu nepodléhají ochraně podle zvláštních právních předpisů

Název periodika

SOCIETY

ISSN

0147-2011

e-ISSN

1936-4725

Svazek periodika

—

Číslo periodika v rámci svazku

5

Stát vydavatele periodika

US - Spojené státy americké

Počet stran výsledku

10

Strana od-do

677-686

Kód UT WoS článku

001532166400001

EID výsledku v databázi Scopus

2-s2.0-105011203785