Assessing the LCC Websites Quality

Kód výsledku v IS VaVaI

<a href="https://www.isvavai.cz/riv?ss=detail&h=RIV%2F61989100%3A27240%2F10%3A86077804" target="_blank" >RIV/61989100:27240/10:86077804 - isvavai.cz</a>

Výsledek na webu

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DOI - Digital Object Identifier

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Jazyk výsledku

angličtina

Název v původním jazyce

Assessing the LCC Websites Quality

Popis výsledku v původním jazyce

The airline industry has been witness to increased additional turbulence as a result of the entry of airlines adopting new business models referred to as Low Cost Carriers (LCC), no-frills airlines or budget carriers. Whereas some budget carriers, such as Southwest airlines, have been competing in the US market for over 30 years, they have only been flourishing in Europe for the last 10 years and are at an early development stage in the Middle East, Asia Pacific and the rest of the world. This has accelerated customer acceptance of the Internet as a suitable medium for booking airline travel. Therefore, Web site quality is now considered a critical factor to attract customers' attention and build loyalty. This paper presents a modified assessment modelto assist Middle Eastern LCC companies in evaluating their websites by examining it against four main categories that include 36 evaluation factors.

Název v anglickém jazyce

Assessing the LCC Websites Quality

Popis výsledku anglicky

The airline industry has been witness to increased additional turbulence as a result of the entry of airlines adopting new business models referred to as Low Cost Carriers (LCC), no-frills airlines or budget carriers. Whereas some budget carriers, such as Southwest airlines, have been competing in the US market for over 30 years, they have only been flourishing in Europe for the last 10 years and are at an early development stage in the Middle East, Asia Pacific and the rest of the world. This has accelerated customer acceptance of the Internet as a suitable medium for booking airline travel. Therefore, Web site quality is now considered a critical factor to attract customers' attention and build loyalty. This paper presents a modified assessment modelto assist Middle Eastern LCC companies in evaluating their websites by examining it against four main categories that include 36 evaluation factors.

Druh

D - Stať ve sborníku

CEP obor

IN - Informatika

OECD FORD obor

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Projekt

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Návaznosti

S - Specificky vyzkum na vysokych skolach

Rok uplatnění

2010

Kód důvěrnosti údajů

S - Úplné a pravdivé údaje o projektu nepodléhají ochraně podle zvláštních právních předpisů

Název statě ve sborníku

Networked Digital Technologie

ISBN

978-3-642-14291-8

ISSN

1865-0929

e-ISSN

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Počet stran výsledku

10

Strana od-do

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Název nakladatele

Springer-Verlag Berlin Heidelberg

Místo vydání

Berlin Heidelberg

Místo konání akce

Charles Univ, Prague, CZECH REPUBLIC

Datum konání akce

7. 7. 2010

Typ akce podle státní příslušnosti

WRD - Celosvětová akce

Kód UT WoS článku

000289452700057