Selected Aspects of Marketing Management of Metallurgical Companies

Kód výsledku v IS VaVaI

<a href="https://www.isvavai.cz/riv?ss=detail&h=RIV%2F61989100%3A27360%2F13%3A86089013" target="_blank" >RIV/61989100:27360/13:86089013 - isvavai.cz</a>

Výsledek na webu

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DOI - Digital Object Identifier

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Jazyk výsledku

angličtina

Název v původním jazyce

Selected Aspects of Marketing Management of Metallurgical Companies

Popis výsledku v původním jazyce

The sphere of activity of metallurgy companies is such a specific area, it is necessary to use selected aspects in the entire process of strategic management of these companies. This article examines the success of these companies in business markets with regard to the specific features of these markets, the use of specific marketing tools and the new trends in this area. The article uses especially the secondary research methods, the analysis of current data coming from relevant sources over the last 15 years, and the findings from individual personal interviews with the representatives of metallurgical companies. In terms of the used methodology, a detailed analysis of chain indicators has been evaluated as the most suitable. The summarization of theconclusions from the individual analyzed areas took advantage of the method of synthesis.

Název v anglickém jazyce

Selected Aspects of Marketing Management of Metallurgical Companies

Popis výsledku anglicky

The sphere of activity of metallurgy companies is such a specific area, it is necessary to use selected aspects in the entire process of strategic management of these companies. This article examines the success of these companies in business markets with regard to the specific features of these markets, the use of specific marketing tools and the new trends in this area. The article uses especially the secondary research methods, the analysis of current data coming from relevant sources over the last 15 years, and the findings from individual personal interviews with the representatives of metallurgical companies. In terms of the used methodology, a detailed analysis of chain indicators has been evaluated as the most suitable. The summarization of theconclusions from the individual analyzed areas took advantage of the method of synthesis.

Druh

D - Stať ve sborníku

CEP obor

JG - Hutnictví, kovové materiály

OECD FORD obor

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Projekt

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Návaznosti

S - Specificky vyzkum na vysokych skolach

Rok uplatnění

2013

Kód důvěrnosti údajů

S - Úplné a pravdivé údaje o projektu nepodléhají ochraně podle zvláštních právních předpisů

Název statě ve sborníku

METAL 2013 : 22nd International Conference on Metallurgy and Materials : conference proceedings : May 15th - 17th 2013, Hotel Voronez I, Brno Czech Republic, EU [CD-ROM]

ISBN

978-80-87294-41-3

ISSN

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e-ISSN

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Počet stran výsledku

7

Strana od-do

2043-2049

Název nakladatele

Tanger

Místo vydání

Ostrava

Místo konání akce

Brno

Datum konání akce

15. 5. 2013

Typ akce podle státní příslušnosti

WRD - Celosvětová akce

Kód UT WoS článku

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