The Impact of Blue Ocean Strategy in the Low-cost Transport

Kód výsledku v IS VaVaI

<a href="https://www.isvavai.cz/riv?ss=detail&h=RIV%2F61989100%3A27510%2F12%3A86084363" target="_blank" >RIV/61989100:27510/12:86084363 - isvavai.cz</a>

Výsledek na webu

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DOI - Digital Object Identifier

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Jazyk výsledku

angličtina

Název v původním jazyce

The Impact of Blue Ocean Strategy in the Low-cost Transport

Popis výsledku v původním jazyce

The article deals with the impact of Red and Blue ocean strategies on the low-cost transport. Suddenly the environment has become dynamic and turbulent and the changes on the market space have brought about bigger competition and companies are searchingpredominantly strategies in which the prospects for profit and growth are available. The aim of the article is to provide the impact of Blue Oceans and changes on the market space on the lowcost transport. Therefore, the authors, by means of research andsecondary analysis and low-cost transport market survey, have applied the theory of Red and Blue Oceans to the aviation, especially to the low-cost transport. By reason of the development of low cost air travel and competition from nearby airports, regional airports with a sufficient potential, cannot not defend from cooperating with low cost carriers. Therefore it is necessary for the airport to develop infrastructure for non-aviation activities such as parking, car rental, retail spac

Název v anglickém jazyce

The Impact of Blue Ocean Strategy in the Low-cost Transport

Popis výsledku anglicky

The article deals with the impact of Red and Blue ocean strategies on the low-cost transport. Suddenly the environment has become dynamic and turbulent and the changes on the market space have brought about bigger competition and companies are searchingpredominantly strategies in which the prospects for profit and growth are available. The aim of the article is to provide the impact of Blue Oceans and changes on the market space on the lowcost transport. Therefore, the authors, by means of research andsecondary analysis and low-cost transport market survey, have applied the theory of Red and Blue Oceans to the aviation, especially to the low-cost transport. By reason of the development of low cost air travel and competition from nearby airports, regional airports with a sufficient potential, cannot not defend from cooperating with low cost carriers. Therefore it is necessary for the airport to develop infrastructure for non-aviation activities such as parking, car rental, retail spac

Druh

D - Stať ve sborníku

CEP obor

AE - Řízení, správa a administrativa

OECD FORD obor

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Projekt

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Návaznosti

V - Vyzkumna aktivita podporovana z jinych verejnych zdroju

Rok uplatnění

2012

Kód důvěrnosti údajů

S - Úplné a pravdivé údaje o projektu nepodléhají ochraně podle zvláštních právních předpisů

Název statě ve sborníku

Solid-State and Integrated Circuit : selected, peer reviewed papers from the 2012 International Conference on Solid-State and Integrated Circuit (ICSIC 2012) : March 17-18, 2012 Singapore

ISBN

978-981-07-1711-7

ISSN

2010-460X

e-ISSN

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Počet stran výsledku

5

Strana od-do

40-44

Název nakladatele

IACSIT Press

Místo vydání

Singapur

Místo konání akce

Singapur

Datum konání akce

17. 3. 2012

Typ akce podle státní příslušnosti

WRD - Celosvětová akce

Kód UT WoS článku

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