Media and Regional Capitals in the Czech Republic: A Quantitative Perspective

Kód výsledku v IS VaVaI

<a href="https://www.isvavai.cz/riv?ss=detail&h=RIV%2F61989100%3A27510%2F13%3A86086804" target="_blank" >RIV/61989100:27510/13:86086804 - isvavai.cz</a>

Výsledek na webu

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DOI - Digital Object Identifier

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Jazyk výsledku

angličtina

Název v původním jazyce

Media and Regional Capitals in the Czech Republic: A Quantitative Perspective

Popis výsledku v původním jazyce

Marketing environment of any entity is created by demographic, economic, legislative, social, natural and technological domains. All of them represent mutually interconnected systems. Albeit territorial marketing suffers from numerous methodological misunderstandings so far, marketing milieu of individual towns and regions is affected by the very same systems as mentioned above. Media can be treated as one of the most important determinants shaping the marketing environment of territorial units. The situation is even more intriguing in transition/post-transition countries, among which Czech Republic can be ranked. There are only little doubts that topics appearing in media co-determine the formation of mental maps and subsequently also socioeconomic developments in individual territories. Nonetheless, taking into account the scope of this article, our attention will be focused on contributions in national TV coverage, which are related to individual regional metropolises in the Czech R

Název v anglickém jazyce

Media and Regional Capitals in the Czech Republic: A Quantitative Perspective

Popis výsledku anglicky

Marketing environment of any entity is created by demographic, economic, legislative, social, natural and technological domains. All of them represent mutually interconnected systems. Albeit territorial marketing suffers from numerous methodological misunderstandings so far, marketing milieu of individual towns and regions is affected by the very same systems as mentioned above. Media can be treated as one of the most important determinants shaping the marketing environment of territorial units. The situation is even more intriguing in transition/post-transition countries, among which Czech Republic can be ranked. There are only little doubts that topics appearing in media co-determine the formation of mental maps and subsequently also socioeconomic developments in individual territories. Nonetheless, taking into account the scope of this article, our attention will be focused on contributions in national TV coverage, which are related to individual regional metropolises in the Czech R

Druh

D - Stať ve sborníku

CEP obor

AH - Ekonomie

OECD FORD obor

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Projekt

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Návaznosti

S - Specificky vyzkum na vysokych skolach

Rok uplatnění

2013

Kód důvěrnosti údajů

S - Úplné a pravdivé údaje o projektu nepodléhají ochraně podle zvláštních právních předpisů

Název statě ve sborníku

Liberec Economic Forum 2013 : proceedings of the 11th international conference : 16th-17th September, Sychrov, Czech Republic, EU

ISBN

978-80-7372-953-0

ISSN

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e-ISSN

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Počet stran výsledku

10

Strana od-do

532-541

Název nakladatele

Technical University of Liberec

Místo vydání

Liberec

Místo konání akce

Sychrov

Datum konání akce

16. 9. 2013

Typ akce podle státní příslušnosti

WRD - Celosvětová akce

Kód UT WoS článku

000333936300055