Territorial Marketing in the Czech Republic: Between Path-Dependency and Learning.

Kód výsledku v IS VaVaI

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Výsledek na webu

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DOI - Digital Object Identifier

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Jazyk výsledku

angličtina

Název v původním jazyce

Territorial Marketing in the Czech Republic: Between Path-Dependency and Learning.

Popis výsledku v původním jazyce

There are numerous obscurities connected with territorial marketing. Substantial misunderstandings can occur since this concept was labeled by different notions so far. Naturally, the same ? with even higher intensity ? holds true for transition/post-transition economies. Satisfactory definition of territorial marketing becomes increasingly complicated task also due to the fact that municipality/region represents much more complex unit than enterprise itself. Common signs of territorial marketing can bethus found rather in used instruments, methods, concepts or common objectives. The main objective of the paper is to provide the insight into the practice of territorial marketing in the Czech Republic, which is a typical post-transition country. Our research was accomplished in the municipalities of Moravian-Silesian region, South Moravian and Vysočina regions as these NUTS III self-governing territories embody all principal functional characteristics of Czech regions. As it is shown,

Název v anglickém jazyce

Territorial Marketing in the Czech Republic: Between Path-Dependency and Learning.

Popis výsledku anglicky

There are numerous obscurities connected with territorial marketing. Substantial misunderstandings can occur since this concept was labeled by different notions so far. Naturally, the same ? with even higher intensity ? holds true for transition/post-transition economies. Satisfactory definition of territorial marketing becomes increasingly complicated task also due to the fact that municipality/region represents much more complex unit than enterprise itself. Common signs of territorial marketing can bethus found rather in used instruments, methods, concepts or common objectives. The main objective of the paper is to provide the insight into the practice of territorial marketing in the Czech Republic, which is a typical post-transition country. Our research was accomplished in the municipalities of Moravian-Silesian region, South Moravian and Vysočina regions as these NUTS III self-governing territories embody all principal functional characteristics of Czech regions. As it is shown,

Druh

D - Stať ve sborníku

CEP obor

AE - Řízení, správa a administrativa

OECD FORD obor

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Projekt

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Návaznosti

V - Vyzkumna aktivita podporovana z jinych verejnych zdroju

Rok uplatnění

2011

Kód důvěrnosti údajů

S - Úplné a pravdivé údaje o projektu nepodléhají ochraně podle zvláštních právních předpisů

Název statě ve sborníku

Proceedings of the 10th International Conference Liberec Economic Forum 2011

ISBN

978-80-7372-755-0

ISSN

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e-ISSN

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Počet stran výsledku

9

Strana od-do

439-447

Název nakladatele

TU Liberec

Místo vydání

Liberec

Místo konání akce

Liberec, Ekonomická fakulta, TUL

Datum konání akce

19. 9. 2011

Typ akce podle státní příslušnosti

WRD - Celosvětová akce

Kód UT WoS článku

000300261200047