Utilization of WINGS Method in Corporate Social Responsibility

Kód výsledku v IS VaVaI

<a href="https://www.isvavai.cz/riv?ss=detail&h=RIV%2F61989100%3A27510%2F15%3A86094238" target="_blank" >RIV/61989100:27510/15:86094238 - isvavai.cz</a>

Výsledek na webu

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DOI - Digital Object Identifier

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Jazyk výsledku

angličtina

Název v původním jazyce

Utilization of WINGS Method in Corporate Social Responsibility

Popis výsledku v původním jazyce

Nowadays, Corporate Social Responsibility has become an integral part of many organizations. CSR can be generally understood as a willing obedience of responsible behaviour and social engagement at regional, state and global level, as well. A broad thematic range of the CSR concept interconnecting a large quantity of scientific fields and expert opinions lead to a terminological disunity resulting in many various definitions. An exact measurement is a very questionable and difficult task. The research examines the application of the WINGS method for the CSR performance measurement. Main goal of this paper is to identify possible relations among selected CSR activities from a managerial point of view according to results of WINGS method and determine key factors of successful CSR strategy for banking organizations. The WINGS method belongs to multiple-attribute decision-making methods (MADM methods) that are based on a usage of pairwise comparisons.

Název v anglickém jazyce

Utilization of WINGS Method in Corporate Social Responsibility

Popis výsledku anglicky

Nowadays, Corporate Social Responsibility has become an integral part of many organizations. CSR can be generally understood as a willing obedience of responsible behaviour and social engagement at regional, state and global level, as well. A broad thematic range of the CSR concept interconnecting a large quantity of scientific fields and expert opinions lead to a terminological disunity resulting in many various definitions. An exact measurement is a very questionable and difficult task. The research examines the application of the WINGS method for the CSR performance measurement. Main goal of this paper is to identify possible relations among selected CSR activities from a managerial point of view according to results of WINGS method and determine key factors of successful CSR strategy for banking organizations. The WINGS method belongs to multiple-attribute decision-making methods (MADM methods) that are based on a usage of pairwise comparisons.

Druh

D - Stať ve sborníku

CEP obor

AE - Řízení, správa a administrativa

OECD FORD obor

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Projekt

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Návaznosti

S - Specificky vyzkum na vysokych skolach

Rok uplatnění

2015

Kód důvěrnosti údajů

S - Úplné a pravdivé údaje o projektu nepodléhají ochraně podle zvláštních právních předpisů

Název statě ve sborníku

Financial Management of Firms and Financial Institutions : 10th international scientific conference : 7th - 8th September 2015, Ostrava, Czech Republic : proceedings. [Part I - IV]

ISBN

978-80-248-3865-6

ISSN

2336-162X

e-ISSN

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Počet stran výsledku

11

Strana od-do

1215 - 1225

Název nakladatele

VŠB - Technical University of Ostrava

Místo vydání

Ostrava

Místo konání akce

Ostrava

Datum konání akce

7. 9. 2015

Typ akce podle státní příslušnosti

EUR - Evropská akce

Kód UT WoS článku

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