Utilization of DEMATEL and WINGS method in field of Corporate Social Responsibility

Kód výsledku v IS VaVaI

<a href="https://www.isvavai.cz/riv?ss=detail&h=RIV%2F61989100%3A27510%2F16%3A86098153" target="_blank" >RIV/61989100:27510/16:86098153 - isvavai.cz</a>

Výsledek na webu

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DOI - Digital Object Identifier

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Jazyk výsledku

angličtina

Název v původním jazyce

Utilization of DEMATEL and WINGS method in field of Corporate Social Responsibility

Popis výsledku v původním jazyce

Corporate Social Responsibility has become an integral part of many organizations. The CSR concept can be generally understood as a willing obedience of responsible behaviour and social engagement at regional, state and global level, as well. A broad thematic range of the CSR concept interconnecting a large quantity of scientific fields and expert opinions leads to a terminological disunity resulting in many various definitions. An exact measurement is a very questionable and difficult task. The main goal of this paper is to compare applications of DEMATEL and WINGS method used for the CSR performance measurement, identify possible relations among selected CSR activities from a managerial point of view according to results of those methods and determine key factors of successful CSR strategy for banking organizations. Both methods belong to multiple-attribute decision-making methods (MADM methods) that are based on a usage of pairwise comparisons. Results show that the economic field is the most important factor, while safety, ethical codes, ecological innovations, management and certifications, and employee welfare belong to the key CSR criteria.

Název v anglickém jazyce

Utilization of DEMATEL and WINGS method in field of Corporate Social Responsibility

Popis výsledku anglicky

Corporate Social Responsibility has become an integral part of many organizations. The CSR concept can be generally understood as a willing obedience of responsible behaviour and social engagement at regional, state and global level, as well. A broad thematic range of the CSR concept interconnecting a large quantity of scientific fields and expert opinions leads to a terminological disunity resulting in many various definitions. An exact measurement is a very questionable and difficult task. The main goal of this paper is to compare applications of DEMATEL and WINGS method used for the CSR performance measurement, identify possible relations among selected CSR activities from a managerial point of view according to results of those methods and determine key factors of successful CSR strategy for banking organizations. Both methods belong to multiple-attribute decision-making methods (MADM methods) that are based on a usage of pairwise comparisons. Results show that the economic field is the most important factor, while safety, ethical codes, ecological innovations, management and certifications, and employee welfare belong to the key CSR criteria.

Druh

J_x - Nezařazeno - Článek v odborném periodiku (Jimp, Jsc a Jost)

CEP obor

AE - Řízení, správa a administrativa

OECD FORD obor

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Projekt

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Návaznosti

S - Specificky vyzkum na vysokych skolach

Rok uplatnění

2016

Kód důvěrnosti údajů

S - Úplné a pravdivé údaje o projektu nepodléhají ochraně podle zvláštních právních předpisů

Název periodika

Ekonomika a management

ISSN

1802-8934

e-ISSN

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Svazek periodika

3/2016

Číslo periodika v rámci svazku

3

Stát vydavatele periodika

CZ - Česká republika

Počet stran výsledku

5

Strana od-do

1-5

Kód UT WoS článku

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EID výsledku v databázi Scopus

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