NEW APPROACH TO STRATEGIC ANALYSIS OF ORGANIZATION'S MACROENVIRONMENT BY APPLYING MULTICRITERIAL METHODS

Kód výsledku v IS VaVaI

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Výsledek na webu

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DOI - Digital Object Identifier

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Jazyk výsledku

angličtina

Název v původním jazyce

NEW APPROACH TO STRATEGIC ANALYSIS OF ORGANIZATION'S MACROENVIRONMENT BY APPLYING MULTICRITERIAL METHODS

Popis výsledku v původním jazyce

Currently it is very difficult for every company to succeed at the market and to sustain the competition. The competition is bigger, more aggressive and the environment is going through constant changes, which are happening more often; they are more vigorous and are mostly unpredictable. In order that the company is able to realize the strategy it must have the information about the environment in which it does business, it must have the information about the competition and last but not least it must know about their options, strengths and weaknesses. All of this necessary information about internal and external environment can be found out by strategic analysis. Main aim of the paper is to improve strategic analysis of organization's macroenvironmentby utilizing the multicriterial methods.

Název v anglickém jazyce

NEW APPROACH TO STRATEGIC ANALYSIS OF ORGANIZATION'S MACROENVIRONMENT BY APPLYING MULTICRITERIAL METHODS

Popis výsledku anglicky

Currently it is very difficult for every company to succeed at the market and to sustain the competition. The competition is bigger, more aggressive and the environment is going through constant changes, which are happening more often; they are more vigorous and are mostly unpredictable. In order that the company is able to realize the strategy it must have the information about the environment in which it does business, it must have the information about the competition and last but not least it must know about their options, strengths and weaknesses. All of this necessary information about internal and external environment can be found out by strategic analysis. Main aim of the paper is to improve strategic analysis of organization's macroenvironmentby utilizing the multicriterial methods.

Druh

D - Stať ve sborníku

CEP obor

AE - Řízení, správa a administrativa

OECD FORD obor

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Projekt

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Návaznosti

S - Specificky vyzkum na vysokych skolach

Rok uplatnění

2015

Kód důvěrnosti údajů

S - Úplné a pravdivé údaje o projektu nepodléhají ochraně podle zvláštních právních předpisů

Název statě ve sborníku

MEKON 2015 : the CD of participants' reviewed papers from 17th international conference : February 4-5, 2015, Ostrava

ISBN

978-80-248-3684-3

ISSN

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e-ISSN

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Počet stran výsledku

14

Strana od-do

204-217

Název nakladatele

VŠB - Technická univerzita Ostrava

Místo vydání

Ostrava

Místo konání akce

Ostrava

Datum konání akce

4. 2. 2015

Typ akce podle státní příslušnosti

EUR - Evropská akce

Kód UT WoS článku

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