SEARCHING FOR NEW MARKETS IN RELATION TO THE BLUE OCEAN STRATEGY SEARCHING FOR NEW MARKETS IN RELATION TO THE BLUE OCEAN STRATEGY SEARCHING FOR NEW MARKETS IN RELATION TO THE BLUE OCEAN STRATEGY SEARCHING FOR NEW MARKETS IN RELATION TO THE BLUE OCEAN STRATEGY

Kód výsledku v IS VaVaI

<a href="https://www.isvavai.cz/riv?ss=detail&h=RIV%2F61989100%3A27510%2F15%3A86096076" target="_blank" >RIV/61989100:27510/15:86096076 - isvavai.cz</a>

Výsledek na webu

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DOI - Digital Object Identifier

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Jazyk výsledku

angličtina

Název v původním jazyce

SEARCHING FOR NEW MARKETS IN RELATION TO THE BLUE OCEAN STRATEGY SEARCHING FOR NEW MARKETS IN RELATION TO THE BLUE OCEAN STRATEGY SEARCHING FOR NEW MARKETS IN RELATION TO THE BLUE OCEAN STRATEGY SEARCHING FOR NEW MARKETS IN RELATION TO THE BLUE OCEAN STRATEGY

Popis výsledku v původním jazyce

The current business environment is characterized by high competitive pressure, and also to deepen our own R &amp; D activities. And provides space for two types of strategies: the strategy of red oceans and blue oceans strategies. Blue ocean strategy focuses on the creation of value innovation, because their realization excludes competitors from the game. Tool for predicting future developments, as well as to support innovation activities is also technology foresight. Foresight is often characterized as a systematic process, trying to look into the longer-term future of science, technology, economy and society in order to identify areas of strategic research and the emerging generic technologies. The aim of this paper is the definition of key techniques for the identification of blue oceans in terms of finding new markets, with a focus on technology trends, including multidisciplinary dimension.

Název v anglickém jazyce

SEARCHING FOR NEW MARKETS IN RELATION TO THE BLUE OCEAN STRATEGY SEARCHING FOR NEW MARKETS IN RELATION TO THE BLUE OCEAN STRATEGY SEARCHING FOR NEW MARKETS IN RELATION TO THE BLUE OCEAN STRATEGY SEARCHING FOR NEW MARKETS IN RELATION TO THE BLUE OCEAN STRATEGY

Popis výsledku anglicky

The current business environment is characterized by high competitive pressure, and also to deepen our own R &amp; D activities. And provides space for two types of strategies: the strategy of red oceans and blue oceans strategies. Blue ocean strategy focuses on the creation of value innovation, because their realization excludes competitors from the game. Tool for predicting future developments, as well as to support innovation activities is also technology foresight. Foresight is often characterized as a systematic process, trying to look into the longer-term future of science, technology, economy and society in order to identify areas of strategic research and the emerging generic technologies. The aim of this paper is the definition of key techniques for the identification of blue oceans in terms of finding new markets, with a focus on technology trends, including multidisciplinary dimension.

Druh

D - Stať ve sborníku

CEP obor

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OECD FORD obor

50204 - Business and management

Projekt

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Návaznosti

I - Institucionalni podpora na dlouhodoby koncepcni rozvoj vyzkumne organizace

Rok uplatnění

2015

Kód důvěrnosti údajů

S - Úplné a pravdivé údaje o projektu nepodléhají ochraně podle zvláštních právních předpisů

Název statě ve sborníku

Aktuálne problémy podnikovej sféry 2015 : zborník vedeckých prác

ISBN

978-80-225-4077-3

ISSN

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e-ISSN

neuvedeno

Počet stran výsledku

9

Strana od-do

696-704

Název nakladatele

Ekonóm

Místo vydání

Bratislava

Místo konání akce

Bratislava

Datum konání akce

14. 5. 2015

Typ akce podle státní příslušnosti

EUR - Evropská akce

Kód UT WoS článku

000388355100084