FQSPM-SWOT for strategic alliance planning and partner selection; case study in a holding car manufacturer company

Kód výsledku v IS VaVaI

<a href="https://www.isvavai.cz/riv?ss=detail&h=RIV%2F61989100%3A27510%2F15%3A86096362" target="_blank" >RIV/61989100:27510/15:86096362 - isvavai.cz</a>

Výsledek na webu

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DOI - Digital Object Identifier

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Jazyk výsledku

angličtina

Název v původním jazyce

FQSPM-SWOT for strategic alliance planning and partner selection; case study in a holding car manufacturer company

Popis výsledku v původním jazyce

In today's competitive environment, holding companies are usually unable to successfully compete in production of goods and services due to technological sophistication. Therefore, for success of holding companies, selecting appropriate strategic alliance partner is a critical factor. Accordingly, the aim of the paper is to propose a systematic approach for an effective partner selection. Firstly, the underlying motivation and reasons for a strategic alliance building are presented using a SWOT analysis. Criteria of partners' evaluation are attained on the basis of combining strengths, weaknesses, opportunities and threats. Due to uncertainty of criteria, they are weighted using fuzzy quantitative strategic planning matrix (FQSPM). Because of a large number of criteria obtained from the SWOT-FQSPM analysis, criteria are diminished based on their weights using the Gap analysis with fuzzy data ranking. In the next step, it is proposed to apply four ranking algorithms including the Fuzzy

Název v anglickém jazyce

FQSPM-SWOT for strategic alliance planning and partner selection; case study in a holding car manufacturer company

Popis výsledku anglicky

In today's competitive environment, holding companies are usually unable to successfully compete in production of goods and services due to technological sophistication. Therefore, for success of holding companies, selecting appropriate strategic alliance partner is a critical factor. Accordingly, the aim of the paper is to propose a systematic approach for an effective partner selection. Firstly, the underlying motivation and reasons for a strategic alliance building are presented using a SWOT analysis. Criteria of partners' evaluation are attained on the basis of combining strengths, weaknesses, opportunities and threats. Due to uncertainty of criteria, they are weighted using fuzzy quantitative strategic planning matrix (FQSPM). Because of a large number of criteria obtained from the SWOT-FQSPM analysis, criteria are diminished based on their weights using the Gap analysis with fuzzy data ranking. In the next step, it is proposed to apply four ranking algorithms including the Fuzzy

Druh

J_x - Nezařazeno - Článek v odborném periodiku (Jimp, Jsc a Jost)

CEP obor

AH - Ekonomie

OECD FORD obor

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Projekt

Výsledek vznikl pri realizaci vícero projektů. Více informací v záložce Projekty.

Návaznosti

P - Projekt vyzkumu a vyvoje financovany z verejnych zdroju (s odkazem do CEP)

Rok uplatnění

2015

Kód důvěrnosti údajů

S - Úplné a pravdivé údaje o projektu nepodléhají ochraně podle zvláštních právních předpisů

Název periodika

Technological and Economic Development of Economy

ISSN

2029-4913

e-ISSN

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Svazek periodika

21

Číslo periodika v rámci svazku

2

Stát vydavatele periodika

LT - Litevská republika

Počet stran výsledku

21

Strana od-do

165-185

Kód UT WoS článku

000350286500001

EID výsledku v databázi Scopus

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