Global Aspects of Social Media Perception by Y Generation in Gender Context

Kód výsledku v IS VaVaI

<a href="https://www.isvavai.cz/riv?ss=detail&h=RIV%2F61989100%3A27510%2F20%3A10243071" target="_blank" >RIV/61989100:27510/20:10243071 - isvavai.cz</a>

Výsledek na webu

<a href="http://10.1051/shsconf/20207403004" target="_blank" >http://10.1051/shsconf/20207403004</a>

DOI - Digital Object Identifier

<a href="http://dx.doi.org/10.1051/shsconf/20207403004" target="_blank" >10.1051/shsconf/20207403004</a>

Jazyk výsledku

angličtina

Název v původním jazyce

Global Aspects of Social Media Perception by Y Generation in Gender Context

Popis výsledku v původním jazyce

nfluencers, You tubers, opinion leaders, social network, social media, message, hashtag, share. These words are around us. We have become international, now we are a global country that cannot influence many aspects. The present generation cannot imagine life without social networks. The research focus on intergenerational comparison of the perception of social networks. We aim our attention at gender factor in Y generation. Generation Y, is the demographic group following Generation X. This generation as known as internet generation (iGen), Net generation or Generation 9/11. Generations Y are mostly baby boomers, children born in post-war years. It is generation who have used Information and Communication Technologies (ICT) since childhood. The aim of submitted paper is found out answers to two questions and confirm or reject the hypotheses. Two questions are how long have respondents spent time on the Internet? And what they use social networks? We have set a null hypothesis and its alternative. Null hypothesis is gender factor affects the perception of social networks. Alternative hypothesis is Gender factor does not affect the perception of social networks. We used to confirm or reject the hypothesis Chi - Square test via MS Excel. We expect gender factor affects the social networks.

Název v anglickém jazyce

Global Aspects of Social Media Perception by Y Generation in Gender Context

Popis výsledku anglicky

nfluencers, You tubers, opinion leaders, social network, social media, message, hashtag, share. These words are around us. We have become international, now we are a global country that cannot influence many aspects. The present generation cannot imagine life without social networks. The research focus on intergenerational comparison of the perception of social networks. We aim our attention at gender factor in Y generation. Generation Y, is the demographic group following Generation X. This generation as known as internet generation (iGen), Net generation or Generation 9/11. Generations Y are mostly baby boomers, children born in post-war years. It is generation who have used Information and Communication Technologies (ICT) since childhood. The aim of submitted paper is found out answers to two questions and confirm or reject the hypotheses. Two questions are how long have respondents spent time on the Internet? And what they use social networks? We have set a null hypothesis and its alternative. Null hypothesis is gender factor affects the perception of social networks. Alternative hypothesis is Gender factor does not affect the perception of social networks. We used to confirm or reject the hypothesis Chi - Square test via MS Excel. We expect gender factor affects the social networks.

Druh

D - Stať ve sborníku

CEP obor

—

OECD FORD obor

50204 - Business and management

Projekt

—

Návaznosti

S - Specificky vyzkum na vysokych skolach

Rok uplatnění

2020

Kód důvěrnosti údajů

S - Úplné a pravdivé údaje o projektu nepodléhají ochraně podle zvláštních právních předpisů

Název statě ve sborníku

Globalization and its Socio-economic Consequences - Sustainability in the Global-Knowledge Economy : 19th international scientific conference : 9th - 10th October 2019, Rajecke Teplice, Slovak Republic

ISBN

—

ISSN

2261-2424

e-ISSN

—

Počet stran výsledku

8

Strana od-do

1-8

Název nakladatele

EDP Sciences

Místo vydání

Les Ulis

Místo konání akce

Rajecké Teplice

Datum konání akce

9. 10. 2019

Typ akce podle státní příslušnosti

WRD - Celosvětová akce

Kód UT WoS článku

000528040800057