Global Aspects of Social Media Perception by Z Generation in Gender

Kód výsledku v IS VaVaI

<a href="https://www.isvavai.cz/riv?ss=detail&h=RIV%2F61989100%3A27510%2F20%3A10243072" target="_blank" >RIV/61989100:27510/20:10243072 - isvavai.cz</a>

Výsledek na webu

<a href="http://acta.euke.sk/uploads/Acta%202019%20No%202.pdf" target="_blank" >http://acta.euke.sk/uploads/Acta%202019%20No%202.pdf</a>

DOI - Digital Object Identifier

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Jazyk výsledku

čeština

Název v původním jazyce

Global Aspects of Social Media Perception by Z Generation in Gender

Popis výsledku v původním jazyce

Social media became a phenomenon as soon as it became active. For a long time, it was not clear what direction their development would take. The result exceeded many expectations. The research the results of which are presented here was carried out at a time when we did not know anything about coronavirus and the media generally played only an informational and entertaining role. It is clear that the role of the media, especially the social ones, has changed radically in recent weeks and it will be desirable to return to many research projects and compare their development trends from the current situation in the society. Therefore, in order to be able to compare, the results of the research activities carried out should be presented, although the view before and after the coronavirus does not look very optimistic. Main aim of this article is to find out how and why the young generation uses social media. The research concentrated on answering the following questions: how much times respondents spend on the Internet in general and why, which social networks they use and how much time they spend on social networks and why. Specifically, the research concerns two age generations, Generation Y (birth 1976, upper limit varies according to different views of the study authors) and Generation Z (birth 1995 - ca. 2020). The purpose is to determine whether respondents&apos; age affects their perception of social media. The Chi-square test of independence served to confirm or reject the established hypotheses.

Název v anglickém jazyce

Global Aspects of Social Media Perception by Z Generation in Gender

Popis výsledku anglicky

Social media became a phenomenon as soon as it became active. For a long time, it was not clear what direction their development would take. The result exceeded many expectations. The research the results of which are presented here was carried out at a time when we did not know anything about coronavirus and the media generally played only an informational and entertaining role. It is clear that the role of the media, especially the social ones, has changed radically in recent weeks and it will be desirable to return to many research projects and compare their development trends from the current situation in the society. Therefore, in order to be able to compare, the results of the research activities carried out should be presented, although the view before and after the coronavirus does not look very optimistic. Main aim of this article is to find out how and why the young generation uses social media. The research concentrated on answering the following questions: how much times respondents spend on the Internet in general and why, which social networks they use and how much time they spend on social networks and why. Specifically, the research concerns two age generations, Generation Y (birth 1976, upper limit varies according to different views of the study authors) and Generation Z (birth 1995 - ca. 2020). The purpose is to determine whether respondents&apos; age affects their perception of social media. The Chi-square test of independence served to confirm or reject the established hypotheses.

Druh

J_ost - Ostatní články v recenzovaných periodicích

CEP obor

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OECD FORD obor

50204 - Business and management

Projekt

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Návaznosti

S - Specificky vyzkum na vysokych skolach

Rok uplatnění

2020

Kód důvěrnosti údajů

S - Úplné a pravdivé údaje o projektu nepodléhají ochraně podle zvláštních právních předpisů

Název periodika

Acta Oeconomica Cassoviensia : scientific journal

ISSN

1337-6020

e-ISSN

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Svazek periodika

XII

Číslo periodika v rámci svazku

2

Stát vydavatele periodika

SK - Slovenská republika

Počet stran výsledku

11

Strana od-do

45-56

Kód UT WoS článku

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EID výsledku v databázi Scopus

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