Analysis of the Marketing Environment of Turkey

Kód výsledku v IS VaVaI

<a href="https://www.isvavai.cz/riv?ss=detail&h=RIV%2F61989100%3A27510%2F24%3A10256284" target="_blank" >RIV/61989100:27510/24:10256284 - isvavai.cz</a>

Výsledek na webu

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DOI - Digital Object Identifier

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Jazyk výsledku

angličtina

Název v původním jazyce

Analysis of the Marketing Environment of Turkey

Popis výsledku v původním jazyce

This article aims to explain the importance of analyzing a marketing environment in the context of participation in business, entrepreneurial and investment activities. It explains the active and passive factors of motivation to enter the international scene and highlights many incentives, on which a success in a well-defined target market depends. Further, attention to the environment of Turkey is paid. The historical context of the Turkish market development is mentioned as well as the influence of globalization. Emphasis is placed on the analysis of the macroeconomic environment being decisive when market and competitive conditions in individual segments of the business environment are being formed. Selected elements of the environmental microeconomic factors, being also important for strategic decisions in business and capital activities in the Turkish environment, are emphasized. Due to the difference in the cultural environment and the need to adapt to some cultural differences, Hofstede&apos;s cultural dimensions are presented. In the conclusion, several successfully implemented strategic decisions made while entering the Turkish market, especially in dynamic market segments, are presented.

Název v anglickém jazyce

Analysis of the Marketing Environment of Turkey

Popis výsledku anglicky

This article aims to explain the importance of analyzing a marketing environment in the context of participation in business, entrepreneurial and investment activities. It explains the active and passive factors of motivation to enter the international scene and highlights many incentives, on which a success in a well-defined target market depends. Further, attention to the environment of Turkey is paid. The historical context of the Turkish market development is mentioned as well as the influence of globalization. Emphasis is placed on the analysis of the macroeconomic environment being decisive when market and competitive conditions in individual segments of the business environment are being formed. Selected elements of the environmental microeconomic factors, being also important for strategic decisions in business and capital activities in the Turkish environment, are emphasized. Due to the difference in the cultural environment and the need to adapt to some cultural differences, Hofstede&apos;s cultural dimensions are presented. In the conclusion, several successfully implemented strategic decisions made while entering the Turkish market, especially in dynamic market segments, are presented.

Druh

C - Kapitola v odborné knize

CEP obor

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OECD FORD obor

50204 - Business and management

Projekt

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Návaznosti

I - Institucionalni podpora na dlouhodoby koncepcni rozvoj vyzkumne organizace

Rok uplatnění

2024

Kód důvěrnosti údajů

S - Úplné a pravdivé údaje o projektu nepodléhají ochraně podle zvláštních právních předpisů

Název knihy nebo sborníku

Turkish-Czech Cross-Border Trade Infrastructure: Ensuring The Door Between Central and Eastern Europe and The Near East Remains Open

ISBN

978-90-833234-6-6

Počet stran výsledku

14

Strana od-do

31-44

Počet stran knihy

209

Název nakladatele

Lex Lata

Místo vydání

Haag

Kód UT WoS kapitoly

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