From Felixe to Čvutix

Kód výsledku v IS VaVaI

<a href="https://www.isvavai.cz/riv?ss=detail&h=RIV%2F61989592%3A15210%2F12%3A33142485" target="_blank" >RIV/61989592:15210/12:33142485 - isvavai.cz</a>

Výsledek na webu

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DOI - Digital Object Identifier

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Jazyk výsledku

angličtina

Název v původním jazyce

From Felixe to Čvutix

Popis výsledku v původním jazyce

Sweets, vacuum cleaners, insurance, and steel girders: all of these goods were at one time offered for sale through the pages or comics by those who commissioned advertisements over the course of decades past. Although the present banal overuse of comicsspeech balloons as an empty signifier may be exasperating at times, when interestingly conceived and successfully produced, comics can add a lot to the magnetism and appeal of any advertising campaign. The businessmen of First Czechoslovak republic (1918-1938) were already well aware of this when they commissioned the best cartoonists and animators of their era to work on the promotion of their goods, and our cotemporary society and institutions know it as well. This chapter outlines the use of comicsin the service of advertising and publicity from the beginning of the 20th century to the present.

Název v anglickém jazyce

From Felixe to Čvutix

Popis výsledku anglicky

Sweets, vacuum cleaners, insurance, and steel girders: all of these goods were at one time offered for sale through the pages or comics by those who commissioned advertisements over the course of decades past. Although the present banal overuse of comicsspeech balloons as an empty signifier may be exasperating at times, when interestingly conceived and successfully produced, comics can add a lot to the magnetism and appeal of any advertising campaign. The businessmen of First Czechoslovak republic (1918-1938) were already well aware of this when they commissioned the best cartoonists and animators of their era to work on the promotion of their goods, and our cotemporary society and institutions know it as well. This chapter outlines the use of comicsin the service of advertising and publicity from the beginning of the 20th century to the present.

Druh

C - Kapitola v odborné knize

CEP obor

AJ - Písemnictví, mas–media, audiovize

OECD FORD obor

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Projekt

<a href="/cs/project/GAP406%2F10%2F2306" target="_blank" >GAP406/10/2306: Komiks: dějiny - teorie</a><br>

Návaznosti

P - Projekt vyzkumu a vyvoje financovany z verejnych zdroju (s odkazem do CEP)

Rok uplatnění

2012

Kód důvěrnosti údajů

S - Úplné a pravdivé údaje o projektu nepodléhají ochraně podle zvláštních právních předpisů

Název knihy nebo sborníku

Signals from the Unknown. Czech comics 1922-2012

ISBN

978-80-7467-013-8

Počet stran výsledku

22

Strana od-do

216-237

Počet stran knihy

351

Název nakladatele

Arbor Vitae

Místo vydání

Řevnice

Kód UT WoS kapitoly

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