Viewers and Patients in Waiting Rooms of Gynaecology Clinics

Kód výsledku v IS VaVaI
<a href="https://www.isvavai.cz/riv?ss=detail&h=RIV%2F61989592%3A15210%2F13%3A33147468" target="_blank" >RIV/61989592:15210/13:33147468 - isvavai.cz</a>
Výsledek na webu
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DOI - Digital Object Identifier
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Jazyk výsledku
angličtina
Název v původním jazyce
Viewers and Patients in Waiting Rooms of Gynaecology Clinics
Popis výsledku v původním jazyce
Paper is focused on centrally controlled commercial broadcast in waiting rooms of gynaecology clinics, specifically on the manners in which this broadcast is received by viewers/patients in relation with their attitudes towards gynaecological practice and gynaecology in general. The objectives are being achieved by analysis of interviews with viewers /patients. The broadcast is seen as an intersection of advertising discourse and medical discourse that turns to a tool of its legitimization.
Název v anglickém jazyce
Viewers and Patients in Waiting Rooms of Gynaecology Clinics
Popis výsledku anglicky
Paper is focused on centrally controlled commercial broadcast in waiting rooms of gynaecology clinics, specifically on the manners in which this broadcast is received by viewers/patients in relation with their attitudes towards gynaecological practice and gynaecology in general. The objectives are being achieved by analysis of interviews with viewers /patients. The broadcast is seen as an intersection of advertising discourse and medical discourse that turns to a tool of its legitimization.

Druh
J<sub>x</sub> - Nezařazeno - Článek v odborném periodiku (Jimp, Jsc a Jost)
CEP obor
AJ - Písemnictví, mas–media, audiovize
OECD FORD obor
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Projekt
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Návaznosti
I - Institucionalni podpora na dlouhodoby koncepcni rozvoj vyzkumne organizace

Rok uplatnění
2013
Kód důvěrnosti údajů
S - Úplné a pravdivé údaje o projektu nepodléhají ochraně podle zvláštních právních předpisů

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