Significance of Corporate Identity for new company

Kód výsledku v IS VaVaI

<a href="https://www.isvavai.cz/riv?ss=detail&h=RIV%2F61989592%3A15210%2F16%3A33162688" target="_blank" >RIV/61989592:15210/16:33162688 - isvavai.cz</a>

Výsledek na webu

<a href="http://knowledgeconference.upol.cz/downloads/2016-Knowledge_for_Market_Use_Proceedings.pdf" target="_blank" >http://knowledgeconference.upol.cz/downloads/2016-Knowledge_for_Market_Use_Proceedings.pdf</a>

DOI - Digital Object Identifier

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Jazyk výsledku

angličtina

Název v původním jazyce

Significance of Corporate Identity for new company

Popis výsledku v původním jazyce

The work aims to find out the current situation and the importance of corporate identity for the company starting in the Czech environment, namely, using literature review on the issue of corporate identity, or articles on this topic in the context of business economics. Simultaneously based on the survey in selected companies on the Czech market. The article points out that the issue of corporate identity no longer be taken only as part of a corporate marketing or above standard, but rather as a comprehensive concept within the company philosophy, which is reflected in the complex functioning of the company itself and in the current competitive environment. It also emphasizes the fact that each firm enters the market with a mission that should permeate all components of the company not only to customers and suppliers, as well as corporate hierarchies, and should be reflected in corporate values. Part will also a comparison with selected foreign firms in similar industries which are selected from the examined companies on the Czech market. The result of which is to determine other possible areas for scientific exploration of the issue.

Název v anglickém jazyce

Significance of Corporate Identity for new company

Popis výsledku anglicky

The work aims to find out the current situation and the importance of corporate identity for the company starting in the Czech environment, namely, using literature review on the issue of corporate identity, or articles on this topic in the context of business economics. Simultaneously based on the survey in selected companies on the Czech market. The article points out that the issue of corporate identity no longer be taken only as part of a corporate marketing or above standard, but rather as a comprehensive concept within the company philosophy, which is reflected in the complex functioning of the company itself and in the current competitive environment. It also emphasizes the fact that each firm enters the market with a mission that should permeate all components of the company not only to customers and suppliers, as well as corporate hierarchies, and should be reflected in corporate values. Part will also a comparison with selected foreign firms in similar industries which are selected from the examined companies on the Czech market. The result of which is to determine other possible areas for scientific exploration of the issue.

Druh

D - Stať ve sborníku

CEP obor

AH - Ekonomie

OECD FORD obor

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Projekt

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Návaznosti

S - Specificky vyzkum na vysokych skolach

Rok uplatnění

2016

Kód důvěrnosti údajů

S - Úplné a pravdivé údaje o projektu nepodléhají ochraně podle zvláštních právních předpisů

Název statě ve sborníku

Knowledge for Market Use: Our Interconnected and Divided World

ISBN

978-80-87533-14-7

ISSN

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e-ISSN

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Počet stran výsledku

7

Strana od-do

187-193

Název nakladatele

Societas Scientarium Olomoucensis II

Místo vydání

Olomouc

Místo konání akce

Olomouc

Datum konání akce

8. 9. 2016

Typ akce podle státní příslušnosti

EUR - Evropská akce

Kód UT WoS článku

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