Product as an integral part of the corporate identity
Identifikátory výsledku
Kód výsledku v IS VaVaI
<a href="https://www.isvavai.cz/riv?ss=detail&h=RIV%2F61989592%3A15210%2F16%3A33162689" target="_blank" >RIV/61989592:15210/16:33162689 - isvavai.cz</a>
Výsledek na webu
<a href="http://knowledgeconference.upol.cz/downloads/2016-Knowledge_for_Market_Use_Proceedings.pdf" target="_blank" >http://knowledgeconference.upol.cz/downloads/2016-Knowledge_for_Market_Use_Proceedings.pdf</a>
DOI - Digital Object Identifier
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Alternativní jazyky
Jazyk výsledku
angličtina
Název v původním jazyce
Product as an integral part of the corporate identity
Popis výsledku v původním jazyce
No longer the product in terms of user perceived only as a definition of services or benefits to materialize. Became a comprehensive set of features and elements that are users currently still growing competition critical to making a major impact sophistication and application of corporate identity, which is part of the product. The article also aims to define not only an integral part of this and the links with corporate identity, but also provide practical examples of successful products in which the companies were able to find added value and then capitalize on the market for the past 10 years. Of course, as well as the less successful. Subsequently build from these real examples of the portfolio the recommendations and principles for start-ups, as one of the criteria for creating a successful product and placing it on the market.
Název v anglickém jazyce
Product as an integral part of the corporate identity
Popis výsledku anglicky
No longer the product in terms of user perceived only as a definition of services or benefits to materialize. Became a comprehensive set of features and elements that are users currently still growing competition critical to making a major impact sophistication and application of corporate identity, which is part of the product. The article also aims to define not only an integral part of this and the links with corporate identity, but also provide practical examples of successful products in which the companies were able to find added value and then capitalize on the market for the past 10 years. Of course, as well as the less successful. Subsequently build from these real examples of the portfolio the recommendations and principles for start-ups, as one of the criteria for creating a successful product and placing it on the market.
Klasifikace
Druh
D - Stať ve sborníku
CEP obor
AH - Ekonomie
OECD FORD obor
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Návaznosti výsledku
Projekt
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Návaznosti
S - Specificky vyzkum na vysokych skolach
Ostatní
Rok uplatnění
2016
Kód důvěrnosti údajů
S - Úplné a pravdivé údaje o projektu nepodléhají ochraně podle zvláštních právních předpisů
Údaje specifické pro druh výsledku
Název statě ve sborníku
Knowledge for Market Use 2016: Our Interconnected and Divided World
ISBN
978-80-87533-14-7
ISSN
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e-ISSN
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Počet stran výsledku
5
Strana od-do
49-53
Název nakladatele
Societas Scientarium Olomoucensis II
Místo vydání
Olomouc
Místo konání akce
Olomouc
Datum konání akce
8. 9. 2016
Typ akce podle státní příslušnosti
EUR - Evropská akce
Kód UT WoS článku
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