Finding the way at Kraków Główny railway station: Directional signs solving confusion in eye tracker study

Kód výsledku v IS VaVaI

<a href="https://www.isvavai.cz/riv?ss=detail&h=RIV%2F61989592%3A15210%2F19%3A73595766" target="_blank" >RIV/61989592:15210/19:73595766 - isvavai.cz</a>

Výsledek na webu

<a href="https://transportmeans.ktu.edu/wp-content/uploads/sites/307/2018/02/Transport-means-2019-Part-3.pdf" target="_blank" >https://transportmeans.ktu.edu/wp-content/uploads/sites/307/2018/02/Transport-means-2019-Part-3.pdf</a>

DOI - Digital Object Identifier

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Jazyk výsledku

angličtina

Název v původním jazyce

Finding the way at Kraków Główny railway station: Directional signs solving confusion in eye tracker study

Popis výsledku v původním jazyce

A wearable eye tracker was utilised to evaluate the directional signs that were used by 25 young test participants from three countries to find their way at the station hall of Kraków Główny railway station. The station hall was a place, where apparently inadequate signage caused significant confusion and was described by the test participants as resembling a maze. The directional signs immediately upon entering the area were found to be hidden from the view of incoming passengers who were faced with two alternate routes; most of the test participants appeared to be using the movement of other people rather than directional signs to proceed. Upon entering the station hall itself, the test participants seemed to be overwhelmed by a plethora of signs, including those pointing to the same place (ticket counters, which were the wayfinding task checkpoint) in two different directions. As such, they were again faced with a choice, which caused their confusion. Only the third most frequently signs in the station hall area were directing toward the ticket counters. It is shown that both inappropriate location of the directional signs and their excess are major reasons for difficulty of the wayfinding. The results of this experiment indicate signage and/or signage location unable to accommodate the needs of travellers from around the world who visit Kraków, the key tourist destination in Poland.

Název v anglickém jazyce

Finding the way at Kraków Główny railway station: Directional signs solving confusion in eye tracker study

Popis výsledku anglicky

A wearable eye tracker was utilised to evaluate the directional signs that were used by 25 young test participants from three countries to find their way at the station hall of Kraków Główny railway station. The station hall was a place, where apparently inadequate signage caused significant confusion and was described by the test participants as resembling a maze. The directional signs immediately upon entering the area were found to be hidden from the view of incoming passengers who were faced with two alternate routes; most of the test participants appeared to be using the movement of other people rather than directional signs to proceed. Upon entering the station hall itself, the test participants seemed to be overwhelmed by a plethora of signs, including those pointing to the same place (ticket counters, which were the wayfinding task checkpoint) in two different directions. As such, they were again faced with a choice, which caused their confusion. Only the third most frequently signs in the station hall area were directing toward the ticket counters. It is shown that both inappropriate location of the directional signs and their excess are major reasons for difficulty of the wayfinding. The results of this experiment indicate signage and/or signage location unable to accommodate the needs of travellers from around the world who visit Kraków, the key tourist destination in Poland.

Druh

D - Stať ve sborníku

CEP obor

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OECD FORD obor

20104 - Transport engineering

Projekt

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Návaznosti

I - Institucionalni podpora na dlouhodoby koncepcni rozvoj vyzkumne organizace

Rok uplatnění

2019

Kód důvěrnosti údajů

S - Úplné a pravdivé údaje o projektu nepodléhají ochraně podle zvláštních právních předpisů

Název statě ve sborníku

Proceedings of 23rd International Scientific Conference. Transport Means 2019

ISBN

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ISSN

1822-296X

e-ISSN

2351-7034

Počet stran výsledku

8

Strana od-do

1468-1475

Název nakladatele

Kaunas University

Místo vydání

Kaunas

Místo konání akce

Palanga

Datum konání akce

2. 10. 2019

Typ akce podle státní příslušnosti

EUR - Evropská akce

Kód UT WoS článku

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