What do you think about those COVID-19 measures? On the extremity and uncertainty of attitudes in business research

Kód výsledku v IS VaVaI

<a href="https://www.isvavai.cz/riv?ss=detail&h=RIV%2F61989592%3A15210%2F22%3A73617962" target="_blank" >RIV/61989592:15210/22:73617962 - isvavai.cz</a>

Výsledek na webu

<a href="https://kems.upol.cz/fileadmin/userdata/FF/katedry/kae/knowcon/proceedings/KNOWCON_2022_JS_JS_paper_CORRECTED.pdf" target="_blank" >https://kems.upol.cz/fileadmin/userdata/FF/katedry/kae/knowcon/proceedings/KNOWCON_2022_JS_JS_paper_CORRECTED.pdf</a>

DOI - Digital Object Identifier

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Jazyk výsledku

angličtina

Název v původním jazyce

What do you think about those COVID-19 measures? On the extremity and uncertainty of attitudes in business research

Popis výsledku v původním jazyce

In the paper we explore the link between the extremity of answers provided during the assessment of a specific concept using the semantic differential-type scales and their uncertainty. We investigate whether a more polarized attitude (operationalized by the relative share of extreme scale values in the set of semantic differential scale answers) is linked with less uncertainty present in the answers. The research further extends the applicability of semantic differential in economic and business research. Semantic differential is currently being reintroduced into economic research in the field of strategic management research, risk management, multiple-criteria evaluation and related fields. This paper returns back to the original use of semantic differential, applies its two-scale alternative proposed for the interval-valued semantic differential tool on the assessment of COVID-19 related measures and investigates whether polarization of attitudes seems to result in lower perceived uncertainty of the evaluations being provided. The fsQCA methodology is applied to analyze the data and to see whether polarized attitudes reduce perceived overall uncertainty of the answers and whether a similar effect manifests itself also with specific, more projective and less descriptive scales used in the semantic differential. Implications for the use of generalized versions of semantic differential in economic and business research are discussed.

Název v anglickém jazyce

What do you think about those COVID-19 measures? On the extremity and uncertainty of attitudes in business research

Popis výsledku anglicky

In the paper we explore the link between the extremity of answers provided during the assessment of a specific concept using the semantic differential-type scales and their uncertainty. We investigate whether a more polarized attitude (operationalized by the relative share of extreme scale values in the set of semantic differential scale answers) is linked with less uncertainty present in the answers. The research further extends the applicability of semantic differential in economic and business research. Semantic differential is currently being reintroduced into economic research in the field of strategic management research, risk management, multiple-criteria evaluation and related fields. This paper returns back to the original use of semantic differential, applies its two-scale alternative proposed for the interval-valued semantic differential tool on the assessment of COVID-19 related measures and investigates whether polarization of attitudes seems to result in lower perceived uncertainty of the evaluations being provided. The fsQCA methodology is applied to analyze the data and to see whether polarized attitudes reduce perceived overall uncertainty of the answers and whether a similar effect manifests itself also with specific, more projective and less descriptive scales used in the semantic differential. Implications for the use of generalized versions of semantic differential in economic and business research are discussed.

Druh

D - Stať ve sborníku

CEP obor

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OECD FORD obor

50202 - Applied Economics, Econometrics

Projekt

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Návaznosti

I - Institucionalni podpora na dlouhodoby koncepcni rozvoj vyzkumne organizace

Rok uplatnění

2022

Kód důvěrnosti údajů

S - Úplné a pravdivé údaje o projektu nepodléhají ochraně podle zvláštních právních předpisů

Název statě ve sborníku

KNOWCON 2022 Knowledge on Economics and Management Conference Proceedings

ISBN

978-80-244-6232-5

ISSN

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e-ISSN

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Počet stran výsledku

7

Strana od-do

175-181

Název nakladatele

Univerzita Palackého v Olomouci

Místo vydání

Olomouc

Místo konání akce

Olomouc

Datum konání akce

8. 12. 2022

Typ akce podle státní příslušnosti

EUR - Evropská akce

Kód UT WoS článku

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