Populist Narratives in the Czech 2021 General Elections: ‘Hero Fights, Ruler Protects?’ The Linkage between Brand Archetypes and Populist Narratives

Kód výsledku v IS VaVaI

<a href="https://www.isvavai.cz/riv?ss=detail&h=RIV%2F61989592%3A15210%2F22%3A73619017" target="_blank" >RIV/61989592:15210/22:73619017 - isvavai.cz</a>

Výsledek na webu

<a href="https://www.ceeol.com/search/article-detail?id=1072733" target="_blank" >https://www.ceeol.com/search/article-detail?id=1072733</a>

DOI - Digital Object Identifier

<a href="http://dx.doi.org/10.5817/PC2022-3-239" target="_blank" >10.5817/PC2022-3-239</a>

Jazyk výsledku

angličtina

Název v původním jazyce

Populist Narratives in the Czech 2021 General Elections: ‘Hero Fights, Ruler Protects?’ The Linkage between Brand Archetypes and Populist Narratives

Popis výsledku v původním jazyce

Using Critical Discourse Analysis and a qualitative dataset of social media communication, this article traces the transformation of Czech Prime Minister Andrej Babiš’s populist narrative before the Czech parliamentary elections in 2021. It argues that while in the 2013 and 2017 elections the prime minister’s central political narrative was based only on anti-elitist populism, it had already moved towards complete populism by the elections in 2021. In Babiš’s central narrative, one can find not only a reference to the will of the people and criticism of political elites, but also the exclusion of specific groups. The article suggests that a change in the archetype of the political brand of Babiš, who began his career in politics with a combination of the archetypes of a hero and a rebel, may also have a role in the changing of the narrative. However, Babiš entered the electoral clash in 2021 as prime minister and part of the establishment, which forced his move to the archetype of ruler. As this empirical study shows, the complete populist narrative is very compatible with the ruler’s archetype.

Název v anglickém jazyce

Populist Narratives in the Czech 2021 General Elections: ‘Hero Fights, Ruler Protects?’ The Linkage between Brand Archetypes and Populist Narratives

Popis výsledku anglicky

Using Critical Discourse Analysis and a qualitative dataset of social media communication, this article traces the transformation of Czech Prime Minister Andrej Babiš’s populist narrative before the Czech parliamentary elections in 2021. It argues that while in the 2013 and 2017 elections the prime minister’s central political narrative was based only on anti-elitist populism, it had already moved towards complete populism by the elections in 2021. In Babiš’s central narrative, one can find not only a reference to the will of the people and criticism of political elites, but also the exclusion of specific groups. The article suggests that a change in the archetype of the political brand of Babiš, who began his career in politics with a combination of the archetypes of a hero and a rebel, may also have a role in the changing of the narrative. However, Babiš entered the electoral clash in 2021 as prime minister and part of the establishment, which forced his move to the archetype of ruler. As this empirical study shows, the complete populist narrative is very compatible with the ruler’s archetype.

Druh

J_imp - Článek v periodiku v databázi Web of Science

CEP obor

—

OECD FORD obor

50601 - Political science

Projekt

—

Návaznosti

I - Institucionalni podpora na dlouhodoby koncepcni rozvoj vyzkumne organizace

Rok uplatnění

2022

Kód důvěrnosti údajů

S - Úplné a pravdivé údaje o projektu nepodléhají ochraně podle zvláštních právních předpisů

Název periodika

Czech Journal of Political Science

ISSN

1211-3247

e-ISSN

1805-9503

Svazek periodika

2022

Číslo periodika v rámci svazku

3

Stát vydavatele periodika

CZ - Česká republika

Počet stran výsledku

21

Strana od-do

239-259

Kód UT WoS článku

000971070400002

EID výsledku v databázi Scopus

2-s2.0-85143648540