Eye-tracking methods for investigation of cartographic principles

Kód výsledku v IS VaVaI

<a href="https://www.isvavai.cz/riv?ss=detail&h=RIV%2F61989592%3A15310%2F12%3A33143216" target="_blank" >RIV/61989592:15310/12:33143216 - isvavai.cz</a>

Výsledek na webu

<a href="http://dx.doi.org/10.5593/SGEM2012/S09.V2016" target="_blank" >http://dx.doi.org/10.5593/SGEM2012/S09.V2016</a>

DOI - Digital Object Identifier

<a href="http://dx.doi.org/10.5593/SGEM2012/S09.V2016" target="_blank" >10.5593/SGEM2012/S09.V2016</a>

Jazyk výsledku

angličtina

Název v původním jazyce

Eye-tracking methods for investigation of cartographic principles

Popis výsledku v původním jazyce

Paper describes possibilities of the utilization of the eye-tracking technology to evaluate user perception and cognition of maps and graphic outputs from Geographical Information Systems. Applied cartography has to follow certain rules to make the map appropriate to the needs of map user. These rules concern the procedure of map composition creation, legend structuring, map complexity optimization etc. The application of cartographic rules can suffer by a considerable degree of subjectivity. Cartographers should evaluate the maps according to user perception and cognition, due to the effort of objectification the map creation processes. The most frequently used methods of visualization of eye-tracking data are scanpath, which typically evaluates the qualitative characteristics of the observed users behaviour, and HeatMap, used for quantitative evaluation of data obtained by monitoring several users. On the benefit of the cartography, it is possible to use the analysis of areas of inte

Název v anglickém jazyce

Eye-tracking methods for investigation of cartographic principles

Popis výsledku anglicky

Paper describes possibilities of the utilization of the eye-tracking technology to evaluate user perception and cognition of maps and graphic outputs from Geographical Information Systems. Applied cartography has to follow certain rules to make the map appropriate to the needs of map user. These rules concern the procedure of map composition creation, legend structuring, map complexity optimization etc. The application of cartographic rules can suffer by a considerable degree of subjectivity. Cartographers should evaluate the maps according to user perception and cognition, due to the effort of objectification the map creation processes. The most frequently used methods of visualization of eye-tracking data are scanpath, which typically evaluates the qualitative characteristics of the observed users behaviour, and HeatMap, used for quantitative evaluation of data obtained by monitoring several users. On the benefit of the cartography, it is possible to use the analysis of areas of inte

Druh

D - Stať ve sborníku

CEP obor

DE - Zemský magnetismus, geodesie, geografie

OECD FORD obor

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Projekt

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Návaznosti

S - Specificky vyzkum na vysokych skolach

Rok uplatnění

2012

Kód důvěrnosti údajů

S - Úplné a pravdivé údaje o projektu nepodléhají ochraně podle zvláštních právních předpisů

Název statě ve sborníku

Conference proceedings 12th International Multidisciplinary Scientific GeoConference, Volume II

ISBN

978-954-91818-3-8

ISSN

1314-2704

e-ISSN

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Počet stran výsledku

8

Strana od-do

1041 - 1048

Název nakladatele

STEF92 Technology Ltd.

Místo vydání

Sofia

Místo konání akce

Albena, Bulgaria

Datum konání akce

17. 6. 2012

Typ akce podle státní příslušnosti

WRD - Celosvětová akce

Kód UT WoS článku

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