Understanding Visitor Behavior in Geographic Exhibit with Eye-Tracking
Identifikátory výsledku
Kód výsledku v IS VaVaI
<a href="https://www.isvavai.cz/riv?ss=detail&h=RIV%2F61989592%3A15310%2F25%3A73633474" target="_blank" >RIV/61989592:15310/25:73633474 - isvavai.cz</a>
Výsledek na webu
<a href="https://dl.acm.org/doi/10.1145/3715669.3725876" target="_blank" >https://dl.acm.org/doi/10.1145/3715669.3725876</a>
DOI - Digital Object Identifier
<a href="http://dx.doi.org/10.1145/3715669.3725876" target="_blank" >10.1145/3715669.3725876</a>
Alternativní jazyky
Jazyk výsledku
angličtina
Název v původním jazyce
Understanding Visitor Behavior in Geographic Exhibit with Eye-Tracking
Popis výsledku v původním jazyce
This study explores the use of mobile eye-tracking technology to evaluate visitor engagement and behavior within the geographic exhibit at the Science Museum of Palacky University Olomouc. Participants of three age groups navigated the exhibition independently, while their gaze data were recorded and analyzed. Results revealed that interactive and visually dominant elements, such as the 3D animal models in the "River Bed" exhibit, garnered the most attention, with visitors spending 47.75% of their observation time on such features. Conversely, poorly positioned elements, like the spider model, attracted minimal attention, highlighting the importance of exhibit accessibility and placement. Textual information accounted for 14.95% of observation time, demonstrating its value when effectively integrated with interactive features. This study underscores the utility of eye-tracking in identifying "hotspots" of attention, optimizing exhibit design, and enhancing visitor experiences. Insights provided to museum staff informed practical adjustments, including relocating underperforming exhibits for better visibility.
Název v anglickém jazyce
Understanding Visitor Behavior in Geographic Exhibit with Eye-Tracking
Popis výsledku anglicky
This study explores the use of mobile eye-tracking technology to evaluate visitor engagement and behavior within the geographic exhibit at the Science Museum of Palacky University Olomouc. Participants of three age groups navigated the exhibition independently, while their gaze data were recorded and analyzed. Results revealed that interactive and visually dominant elements, such as the 3D animal models in the "River Bed" exhibit, garnered the most attention, with visitors spending 47.75% of their observation time on such features. Conversely, poorly positioned elements, like the spider model, attracted minimal attention, highlighting the importance of exhibit accessibility and placement. Textual information accounted for 14.95% of observation time, demonstrating its value when effectively integrated with interactive features. This study underscores the utility of eye-tracking in identifying "hotspots" of attention, optimizing exhibit design, and enhancing visitor experiences. Insights provided to museum staff informed practical adjustments, including relocating underperforming exhibits for better visibility.
Klasifikace
Druh
D - Stať ve sborníku
CEP obor
—
OECD FORD obor
10201 - Computer sciences, information science, bioinformathics (hardware development to be 2.2, social aspect to be 5.8)
Návaznosti výsledku
Projekt
<a href="/cs/project/GA23-06187S" target="_blank" >GA23-06187S: Identifikace bariér v procesu komunikace prostorových sociálně-demografických informací</a><br>
Návaznosti
P - Projekt vyzkumu a vyvoje financovany z verejnych zdroju (s odkazem do CEP)
Ostatní
Rok uplatnění
2025
Kód důvěrnosti údajů
S - Úplné a pravdivé údaje o projektu nepodléhají ochraně podle zvláštních právních předpisů
Údaje specifické pro druh výsledku
Název statě ve sborníku
ACM SYMPOSIUM ON EYE TRACKING RESEARCH AND APPLICATIONS, ETRA 2025
ISBN
979-8-4007-1487-0
ISSN
—
e-ISSN
—
Počet stran výsledku
7
Strana od-do
"87-1"-"87-7"
Název nakladatele
ASSOC COMPUTING MACHINERY
Místo vydání
NEW YORK
Místo konání akce
Tokio
Datum konání akce
26. 5. 2025
Typ akce podle státní příslušnosti
WRD - Celosvětová akce
Kód UT WoS článku
001528457500087